Business & Gentlemen n.15

berbrandBy Adro, Brescia, to Australian shores via Vietnam. That’s the journey that the company BerBrand runs to produce the buttons and fashion accessories made of genuine mother of pearl known throughout the world. Since 2011, the company through its spin-off Aor, will launch a new product of luxury Superlativa™.

Motorcycles, cars, private jets and boats covered with a microfilm of MOP texture, pure and authentic, coming from the coast of Australia. A production of luxury, unique, high quality designed and developed by Berbrand located in Brescia and that will be launched in 2011
From high fashion to luxury, buttons and accessories in fashionable and genuine mother of pearl, for a large niche of customers looking for “not only the brand but also the intrinsic value “explains Emanuele Bertoli, the founder and owner of Berbrand. A challenge attempted to provide further product innovation and process excellence. “Have you ever wondered – continues Bertoli – why when you notice a particularly beautiful rose we usually say “it seems fake’? We have generally lost the sense of natural beauty, like listening to an opera and a symphony of music, a painting, a vacuum that oppresses, a desert that leads to the bold look for the nearest oasis where you can find comfort, friendliness and charm with the ambition to be Outstanding. ” The new project is on the market as the production of pearl tiles obtained from the re-use of waste products of the buttons mounted on a special support, and that allow you to create special effects of light and be intensively emotional. The company that makes and sells the plates is called AOR, a spinoff of Bebrand which controls the 75% of the share capital. Superlativa™’s patents, whiche the first was dated 2005, it’s developed through a collaboration between Berbrand, Politecnico di Milano, Micromega Network, Regione Lombardia, AIB, POLIMI and the Aquarium of Genoa. Excellence means for Berbrand also a perfect vertical integration starting from the pearl shells cultivations on Australian shores – continues Bertoli -. The raw material and the mother of pearl threads are then processed in Vietnam where we have two factories one supplying Berbrand and one serving Aor. The third plant is expected in June 2011. ” The distribution follows the roads of Berbrand Italy, the U.S. and European market with a total turnover of about EUR 2 million. Now, the objectives for superlativa™?
“We have a five years running plan – said Bertoli – At the present we have already ongoing projects by applying this unique new material on the bike Augusta, on the Automotive sector, boats, interior design, outdoor furniture, glasses, and now we are also working on a private jet. It is undoubtedly a product of a certain rarity and for that our main challenge now is the European market, where we want to conquer the most pretentious customers – acculturated and looking the very best. We also have already some contacts with royal families. ” The receipt that has allowed to Berbrand to constantly grow since 1995, is based on a supreme quality, talent and passion at all levels. “In Berbrand actually works 7 people, in Aor 3. The average age is relatively small and young” the CEO considered him as the “oldest” with his 43 years. Bertoli continues “Over the years we have set the company by putting our stakeholders, suppliers and employees in the first place because they are all essential and this has enabled an ambitious and balanced development. ” We’ve always focused on the theme of sustainability . How? “By partnering with the Aquarium we obtained the Ecocrest© certification This is the first trust brand that certified sea products with the must to be eco-friendly and ethically correct. It was created by the Foundation of the Aquarium of Genova Onlus and may be granted in all countries of the world. ” In this way the sea product receive a particular attention and the royalties sfaeguard projects for particularly endangered species and ecosystems. In order to obtain the Ecocrest© label, each product and the entire supply chain must be inspected and certified by experts from the Foundation of the Aquarium of Genova Onlus through yearly inspections. Combining ecology and sustainability, will role the future of Berbrand. “We are studying eco-marketing projects – Bertoli go on with – and surely will continue to focus on sales of values associated with the brand . We are quite since the company sign a further increase of the turnover notwithstanding the crisis. The brand is growing especially in high fashion, we provide the main European brands, especially in France and England. We are also recognized for our efficency on the logistics front, where we score a certain dynamism in the world and recently we won the first prize in Operation and logistic at the SMAU event. “Brescia will see also in the future news project with superlativa™, but in a larger view, as told by the owner: “We are watching with great interest to the U.S. market and we have other patents in the pipeline since 2012.”
Berbrand
Berbrand was founded in 1995 as a private company and then became a SRL. Under the lead of Emanuele Bertoli is among the first companies to relocate production in Vietnam in 1996. In a few years, thanks to the ability in extreme Pearl cultivation, commercial and scientific partnerships, the company becomes unique in the industry to fully certify the traceability of production in the Pinctada maxima, the Australian mother of pearl. Berbrand diventa così fornitore di marchi protagonisti della moda e della camiceria internazionale. Berbrand becomes supplier of the best brand leading names in fashion and international shirts