Amancio Ortega and My Way

Amancio Ortega 2

Ortega did things his way rather than follow in the footsteps of fashion industry leaders in Paris, Milan, or New York. That decision clearly paid off. And it’s a great example of success achieved through following and trusting your intuition.


Good things come to those

who wait and are strongminded

With a net worth in excess of $66 billion, Amancio Ortega is the richest man in Europe and the wealthiest retailer in the world thanks to his control of the Spanish fashion behemoth Inditex. Ortega — who started out as a delivery boy for a local clothing store at 14 — turned from a small-town dress shop into one of the largest fashion empires on the planet.

It took a decade for Ortega to found Zara’s holding company Inditex and open his first shop. Today, Inditex is one of the world’s biggest fashion groups.

Even though 10 years may seem like an eternity when establishing a business, it clearly paid off. Being patient gives you the chance to wait, watch, and know when to act in all aspects of your life. Instead of acting inappropriately or irrationally, with patience you can step back, regroup, and make the best decision possible.

Noblesse oblige

Most entrepreneurs are extroverts, but that is by no means necessary to succeed. Many great entrepreneurs are introverts and Amancio Ortega is one of them. Little is known about the retail conglomerate, because he makes a lot of effort to avoid having to talk to the press. He once said: “You must appear three times in the newspapers: when you are born, when you get married, and when you die.” Don’t be discouraged if you aren’t the life of the party, because you can still run a profitable business.

Redraft attitude

Around the age of 12, Ortega witnessed his mother’s getting rejected for credit at a grocery store. The realization of his family’s poverty was a driving force for Ortega. He left school immediately and began working so that he and his family would never be put in that situation again. Sometimes we forget why we wake up every morning and sit in traffic for hours, or why we left a cushy job to launch a startup that is on the brink of failure.

Remembering why you make those sacrifices is what forces us to achieve our goals and dreams.

Extraordinary ventures needs life experience and wisdom

Sometimes we are led to believe that you have to be successful at an early age, much like Steve Jobs or Mark Zuckerberg. But Ortega was almost 40 years old when he founded Zara. While that’s not ancient by most standards, it’s not your typical twenty- or thirty something millionaire story. It’s refreshing to know that it’s never too late for you to achieve your dreams and ambitions like Ortega did.

Giving Back

many donations can be mentioned, but I just selected two of them, he has donated in 2012 20 million euros to charity in a single donation, bringing praise from Spanish fundraising professionals. This is seen as unusual philanthropy practice in Spain, where more discreet donations are the norm. The 20 million euros donation from the Spanish billionaire via the Amancio Ortega Foundation to Caritas Spain has been described as unprecedented in the history of the Spanish wing of the church charity…Caritas has said the foundation run by Amancio Ortega is donating €20 million for food, medicines and schools materials.

Following the Haiti earthquake, Amancio Ortega’s Inditex sent two million euros of emergency reconstruction relief as cash, not clothes.

…and the Foundation where you can clearly read <<Important: The President and Founder Amancio Ortega Gaona has no profiles or perform any activity on social networks.>>

Now… My Superlativa Way

Without any favorable conditions in 2008, immediately after the subprime crisis that still last and in a sector that relies on marketing yet restricts quality, I decided to fight to the top relying on distinguish and sustainable products and patented innovations.

Having we achieved an outstanding reputation in the business to business sector we now started our retail venture offering ultra-luxury items  to a fair value, and confidently to open the first flagship store within the next two years.

Our “business to consumer” items immediately seized the attention of the Big and we resist to the various tactful and hostile avanches we often receive.

Louis Vuitton catwalk backstage ss13 men paris_10Louis Vuitton Paris fashion Men spring / summer models were wearing our exclusive and patented frame obvioulsy with a different and exclusive design. The same year the ”king Eider” model it has been nominated among the best innovative frame at Silmo d’Or. The Financial Times dedicate an article in their style section. 

Louis Vuitton Paris fashion week 

Last year our licensee won the Silmo d’Or 😉

And now…we need real talents and visionary people looking for the ‘’new old robust economy’’ for our next to come retail chain that will be …In Our Way !

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