In my experience I started to live in beauty only when I decided to turn off the nasty buzzers.
But what about beauty links it to happiness?
In The Architecture of Happiness, Alain de Botton weighs the feeling of walking into an “ugly” McDonalds in the Westminster area of London compared to the feeling of entering the “beautiful” Westminster Cathedral across the street. He says that because of the harsh lighting, the plastic furniture, and the cacophonous color scheme (all those bright yellows and reds), one tends to feel immediately “anxious” in the McDonalds.
What one feels in the Westminster Cathedral, however, is a calmness brought on by a series of architectural and artistic decisions: the muted colors (greys and bleak reds), the romantic yellow lighting that bursts out onto Victoria Street, the intricate mosaics, and the vaulted ceilings. Although the Westminster Cathedral has the same principle elements of architecture as the McDonald’s—windows, doors, floors, ceilings, and seats—the cathedral helps people to relax and reflect, where the fast food restaurant causes one to feel stressed and hurried.
It seems part of humans’ appreciation of beauty is because it is able to conjure the feelings we tend to associate with happiness: calmness, a connection to history or the divine, wealth, time for reflection and appreciation, and, perhaps surprisingly, hope.
“Beauty manifests a hope that life would be better if the object of beauty were part of it,” writes Princeton philosopher Alexander Nehamas in Only a Promise of Happiness: The Place of Beauty in a World of Art.
Nature is my inspiration, to love my perspiration, live in peacefulness is what we have in return, and it is up to us to decide whether it is worth.
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Ethics, sustainability, trust, are parts of social capital, and social capital matters in financial markets. Investors consider not only the information they receive but also their trust in the accuracy of the information and the fairness of the markets in which to trade. Emanuele Bertoli, has made BerBrand one of the most innovative companies in Europe investing in these added values.
BerBrand which core business remain the fashion industry is now investing in top innovative and sustainable companies, among that the brand and the future social community of conscious consumers . His philanthropic activity recently comprehend the recovery of the Ancient Castle of Padernello in Italy surrounded by a rural territory who’s promoting slow food activities and cultural events.
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