From ELF <<“When you do the common things in life in an uncommon way, you will command the attention of the world.”
— George Washington Carver
Design is a key differentiator in driving business success and customer engagement. In a study conducted by the Design Management Institute reviewing business performance for design-driven companies as compared to the S&P Index over a decade (2004-2014), design-driven companies consistently outperformed the S&P by 219%.>>
And if you like numbers, take a look at these. Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Take Apple as an example, it wasn’t always the mega-success that it is today. In 1997, Steve Jobs conducted a major company overhaul. He cut several product lines and pushed the company toward developing a distinctly Apple experience. To this day, all of the “i” products’ look, feel, and user-friendliness set Apple apart from its competitors.
Design thinking showed us that Apple was a company with a soul and vision.
Design is the new black
The speed of innovation is only getting faster and it’s because of the internet. It’s permeating every business. Take television and film, i.e. House of Cards was bought by Netflix somewhat because Netflix’s Chief Content Officer, looked at the data of Netflix users’ streaming behavior and concluded that there was an audience for Kevin Spacey.
Everything that any profession does—from research and development, to strategy, to content creation—can gain a soul only through design thinking. This is why I love design.
Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.
Great companies in the past as Olivetti and now such as Apple and Tesla are all design-driven companies.
The speed of innovation is only getting faster and it’s because of the internet. It’s permeating every business. Take television and film, i.e. House of Cards was bought by Netflix somewhat because Netflix’s Chief Content Officer, looked at the data of Netflix users’ streaming behavior and concluded that there was an audience for Kevin Spacey.