From ELF <<“When you do the common things in life in an uncommon way, you will command the attention of the world.”
— George Washington Carver
Design is a key differentiator in driving business success and customer engagement. In a study conducted by the Design Management Institute reviewing business performance for design-driven companies as compared to the S&P Index over a decade (2004-2014), design-driven companies consistently outperformed the S&P by 219%.>>
And if you like numbers, take a look at these. Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Take Apple as an example, it wasn’t always the mega-success that it is today. In 1997, Steve Jobs conducted a major company overhaul. He cut several product lines and pushed the company toward developing a distinctly Apple experience. To this day, all of the “i” products’ look, feel, and user-friendliness set Apple apart from its competitors.
Design thinking showed us that Apple was a company with a soul and vision.
Design is the new black
The speed of innovation is only getting faster and it’s because of the internet. It’s permeating every business. Take television and film, i.e. House of Cards was bought by Netflix somewhat because Netflix’s Chief Content Officer, looked at the data of Netflix users’ streaming behavior and concluded that there was an audience for Kevin Spacey.
Everything that any profession does—from research and development, to strategy, to content creation—can gain a soul only through design thinking. This is why I love design.
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Ethics, sustainability, trust, are parts of social capital, and social capital matters in financial markets. Investors consider not only the information they receive but also their trust in the accuracy of the information and the fairness of the markets in which to trade. Emanuele Bertoli, has made BerBrand one of the most innovative companies in Europe investing in these added values.
BerBrand which core business remain the fashion industry is now investing in top innovative and sustainable companies, among that the brand and the future social community of conscious consumers . His philanthropic activity recently comprehend the recovery of the Ancient Castle of Padernello in Italy surrounded by a rural territory who’s promoting slow food activities and cultural events.
View all posts by Emanuele Bertoli
Great companies in the past as Olivetti and now such as Apple and Tesla are all design-driven companies.
The speed of innovation is only getting faster and it’s because of the internet. It’s permeating every business. Take television and film, i.e. House of Cards was bought by Netflix somewhat because Netflix’s Chief Content Officer, looked at the data of Netflix users’ streaming behavior and concluded that there was an audience for Kevin Spacey.
