Are billionaires, hate speech, invasive advertising and trolls turning your favourite social networking site into hell? There are better solutions if you know where to look for them. I chose Mastodon as a start, but it is only a start πŸ˜‰ follow me at @BE@mastodon.uno


There is a dense network of small online communities known as fediverse united through ActivityPub technology and shared social values. These sites use software such as Mastodon, a microblogging service, or Pixelfed, an Instagram-like image-sharing service.

Unlike corporate social media, such as Facebook, and alt-right alternatives, such as Truth Social, #fediverse sites are often deliberately small.

However, there are around 9,000 fediverse sites and they are not isolated: as the name ‘fediverse’ (a combination of ‘federated’ and ‘universe’) suggests, in these sites users communicate with each other even though they are registered in different instances, a bit like email.

Twitter, Facebook and their like have entailed hidden costs. Social media companies monetise their users by collecting personal data in order to better target them for advertising. Furthermore, to keep engagement high, social media companies use algorithmic feeds that make people show high engagement content but can also lead to rewarding toxic behaviour and have a negative impact on people. These companies also often ignore hate speech, seemingly accepting it as the price to pay to increase engagement on their platform. The #BigTech themselves have been bad stewards of our personal data as happened with the Cambridge Analitica case.

In all honesty, it might be wise to keep a Twitter or Facebook account. One can maintain them, for instance, only to promote projects and causes close to one’s heart, but it is important to significantly reduce the time one spends on these platforms.
For example, you can easily synchronise your twitter account with mastodon thanks to free solutions such as moa.party that allow you to publish what you write on mastodon on twitter.

For a happier social experience, one can use more gentle and respectful alternatives such as Mastodon, Pixelfed, Peertube, Feddit and others.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 

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