Tangibly, he has been one of the world first evangelists in sustainability AWARENESS, being an entrepreneur he is also a doer, now collaborating with several Institutions, (i.e. UNECE in Geneva) and FORTUNE 500 corporates in view to define transparent and traceable guide lines for the industry.
His innovations apart from fighting the illegal trading and protecting the environment inspire individuals, institutions and corporation to be one hundred percent coherent and factual.
He has been the first to introduce a SUPPLY CHAIN BLOCKCHAIN, awarded at SMAU in 2010.
What People Say
his activities are in Italy because here we are permeated and surrounded by beauty, shaping what Bertoli calls a “new luxury” that must be connected to sustainable commitment and an “accessible” aestheticItalia Patria della Bellezza
Capturing this beauty, he said, and selling it to the rest of the world whether in the form of Ferragamo shoes or Fiat cars is how Italy can reclaim its export franchise and revive its economy.New York Times
The company works the real mother-of-pearl, controls an important quota of the world’s raw material, and it has made traceability and quality certification being the first to build a supply chain blockchainIl Sole 24 ore