Ethics, sustainability, trust, are parts of social capital, and social capital matters in financial markets. Investors consider not only the information they receive but also their trust in the accuracy of the information and the fairness of the markets in which to trade. Emanuele Bertoli, has made BerBrand one of the most innovative companies in Europe investing in these added values. BerBrand which core business remain the fashion industry is now investing in top innovative and sustainable companies, among that the brand and the future social community of conscious consumers . His philanthropic activity recently comprehend the recovery of the Ancient Castle of Padernello in Italy surrounded by a rural territory who’s promoting slow food activities and cultural events.