The Revolution from What to Who ©

better world

Actually we don’t really know what we are eating, we don’t know what we are dressing, at the end, we do not know Who We Are!

Eco-LabelsComing back from Geneva my mind was overloaded of certification schemes,  whilst I was thinking that the sole certification we will need in the future could be the “I MADE IT, and this is why the blockchain, and let me say 1TrueID can be a real revolution.

Finger scanner icons on black background.You are Your Certifier!

We’ve come too far to give up who we are; now, we have the possibility to allocate a digital identity to everything’s and without the need of  external auditors or advisory or authority. You will tell your story and the story of every product genuinely , being the sole responsible in front of your customers.

We can own, we can share, we can be social or private, the only thing you can’t do in an advanced supply chain blockchain vision is to be fake or misleading, and all of that sounds good 🙂

No needs to declare that Class I and “Extra class” cucumbers are allowed a bend of 10mm per 10cm of length and  that Class II cucumbers can bend twice as much, you will simply let the world see where you grow how you cultivate them and the way you nurture your crop, and why not in real time.

cucumber

In the Future like it was in the past we will join the love to know the “WHO MADE MY”,  to communicate one to one with him. Like in the past we will have thousands of artisan making the difference, millions of makers communicating in real time with the final consumer, no more products the markets don’t want or do not deserve to buy.

revolution 2

You Love my product, OK I am the one who produced it, yes it is me really me, how I can improve, what you would like me to do for you?

This is only the beginning of the Makers Revolution smaller and bigger.

…coming soon the 1TrueID B2C revolution

And all of that for a sustanaible living, since we do not have planet B for now.

BE_stage_Slight

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

Beyond the Blockchain

sb10067107h-001Blockchain Just Became Obsolete. Why the Future of traceable ownership can be 1trueID®,

considered the 1trueID® infrastructure Blockchain looks obsolete.  1trueID® show a software app, platform, DDNA that develop the social consensus algorithm: an entirely new distributed ownership (2)“own it℗” patented ledger technology, (when public), that is much more cost-effective (no proof-of-work), faster (like a credit card transaction), safer (similar standards of a digital passport or a contactless card), more efficient (no stale blocks) and mathematically fairer than the classic blockchain.

This is most probably the future of the ownership in a decentralized technology.

What about Blockchain Technology?

Considered the greatest technological innovation since the internet: Blockchain technology emerged in response to the collapse of several banking institutions in 2008 with the release of a whitepaper by Satoshi Nakamoto titled: “Bitcoin: A Peer-to-Peer Electronic Cash System.”

“…blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body …” 

– Don Tapscott

Blockchain is simply a database that is public (no one owns it), distributed (no centralized server), is continuously updated, and is secured by the art of cryptography.

ownership (1)What is 1trueid® and Why is it Better?

1trueid® is a different way to distributed ledger technology system that eliminates the need for massive computation and unsustainable energy consumption like those of Bitcoin.

Ownership

Most importantly, it is able to reach a social consensus, thanks to his ”own it℗” patented feature

cool dnaWhy we call it blockchain and beyond:

  • Our Bitcoin is the DDNA
  • Our Node are smartphones
  • Our Miners are the makers
  • Our validators is the community of the owners

Ok our platform is not open source purists may be right,  but who would like to give up his ownership in an open context?

  • So our platform is simply the regulator, non the validator, therefore cannot be open, at the same time, the transactions are distributed and public.

Why it is better?

  1. Faster: limited only by bandwidth, as of now Bitcoin is limited to 7 transactions per second.
  2. More Fair: mathematically proven fairness (via ownership social consensus) meaning no individual can manipulate it, you could duplicate the code, (as you can do with a contact less credit card), but the social ownership validation reveal the fake to the system and the community.

In the blockchain world, a miner can choose the order for which transactions occur in a block, can delay orders by placing them in future blocks, even stop them entirely from entering the system.

ownership_completeIn the 1trueid® social consensus scheme,  time ownership prevents an individual from affecting the ‘’own it’’ order of transactions.

Once an event occurs, everyone knows about it practically in real time. Only the effects of the transaction are necessary in storing, everything else can be discarded. This shrinks the huge amount of storage currently needed (Bitcoin: 60GB) to a infinitesimal fraction,  allowing smartphones to act as a node. 

  • Improved Security:The NSA‘s Skipjack algorithm used in its Fortezza program employs 80-bit keys, 1trueid use 128-bit keys: No member can prevent the community from reaching a consensus, nor can they change the consensus once it has been reached. The Advanced Encryption Standard published in 2001 uses a key sizes of 128 bits, 192 or 256 bits. Many observers consider 128 bits sufficient for the foreseeable future for symmetric algorithms of AES‘s quality until quantum computers become available
  • 100% Efficient: No mined block ever becomes stale. In the blockchain, transactions are put into containers (blocks) that form a single, long chain. If two miners create two blocks at the same time, the community will eventually choose one and discard the other. In 1trueid®, every digital DNA when used become social none are discarded.
  • Inexpensive: avoids proof-of-work (PoW), meaning it does not have to waste computations to slow itself down, therefore the expensive, custom hardware is no longer necessary. In the blockchain, if new blocks arrive too quickly they can be discarded. This is why Bitcoin is currently PoW, as this artificially slows down the mining process – hence the expensive hardware needed to mine. With 1trueid® , every member can create a digital DNA whenever they want.
  • Updated: The social community work as our own consensus stamp. While Ethereum is looking at PoS with Casper, our social platform share the ownership. 1trueid® uses a protocol called “Own it℗” to achieve the ownership. The own it feature act with a Smartphone as a track and trace validation, which can be defined as calling any random DDNA and telling that node that it is a valid code. In distributed ledger technology the “baseline” or minimum bandwidth required is that the transactions go to every node. 1trueid® attach a small additional amount of information, which contains the last person that interacted with the code,

 What happens if the server crash: plain and simple, our system has the encrypted information resident on the object and the validation on secure encrypted servers constantly backed up. The coding space is minimal therefore redundancy security system creates trust. If you lose your personal computer what happens to your valuable bitcoins? With 1trueid® having the code on a physical object and the validation on secure servers you are always safe, so we can consider 1trueid® the perfect mix among a virtual and a physical currency.

quantum computer

©2017emanuelebertoli Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose

Being 7 years far ahead others

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Born Ahead

italian version

Secondo l’Ansa, pare che qualcuno abbia presentato un bottone 4.0 rivoluzionario, ma, questa tecnologia e brevetto è già stato annunciato da BerBrand sette anni fa e da 1trueid poi, anche in conferenza stampa ad Eataly di Milano:

  • 2010mektrax7 BerBrand 1° premio SMAU su tecnologia Rfid inserita in un bottone e nella supply Chain
  • 2016 la conferenza stampa, c/o Eataly (in discussione i vari articoli)
  • 2017 l’evoluzione Blockchain, (in discussione i vari articoli)
  • 2017 selezionati all’interno dell’Accenture Fashion Hub di Piazza Gae Aulenti,
  • 2018 sarà bellissimo vedrete, annunceremo qualcosa di unico al mondo, come nostro stile

Centinaia di migliaia di “bottoni” o meglio tag intelligenti sono già in commercio nel solo sistema moda con tecnologia 1trueid, utilizzata dai migliori brand di alta gamma, sia per anticontraffazione, che per il customer engagement, in fase di sperimentazione per le nuove lavatrici del futuro, ma anche utilizzata in ambiti particolarmente smart come per la gherardicamicia su misura di Alessandro Gherardi.

Curioso anche vedere come il servizio inserisca in fotografia normalissimi bottoni, qualche verifica in più avrebbe di certo aiutato.

Certo, può capitare uno sbaglio, del resto le conferenze stampa le facciamo per questo, il mondo si evolve velocemente, essere informati richiede un’attenzione importante, ma è anche vitale tutelare le società veramente innovative che, grazie alla ricerca e importanti investimenti, creano valore e lavoro.

Born Ahead

English Version

According to Ansa, the leading wire service in Italy, and one of the leaders among world news agencies, it seems that someone presented a revolutionary button 4.0, but, this technology and patent has already been announced by BerBrand 7 years ago and by 1trueid® then even at a press conference at Eataly in Milan:

  • 2010 BerBrand 1st SMAU prize on Rfid technology inserted into a Button and Supply Chain
  • 2016 the press conference, c / o Eataly (discussing the various articles)
  • 2017 evolution Blockchain, (discussing the various articles)
  • 2017 selected within the Fashion Hub Accenture of Piazza Gae Aulenti,
  • 2018 will be beautiful you will see, we will announce something unique in the world, as our style

Hundreds of thousands of “buttons” or better smart secure tags 1trueid® are already on the market just on fashion system, worn by top-of-the-range brands, both for anti-counterfeiting and customer engagement, being tested for IOT washing machines, but also used in particularly smart areas such as Alessandro Gherardi’s custom shirts.

It is also curious to see how the service puts in the picture a normal button; a better verification would certainly help.

Of course, everyone can make a mistake, this is also why we make press conferences, the world evolves quickly, being informed requires important attention, and it is vital to protect truly innovative companies that, thanks to research and important investments, create Value and work.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

LUXURY FOR ALL ^-^

luxury ber 02

Is now the time of the Luxury for all?  Don’t worry and stay calm reading this article till the end, yep I’ll reveal you what is going to happen in the next decades from my point of view, and it counts.

From the spot of the deluxe brand of LIDL to the predominant ALL CRAZY FOR BALMAIN H&M COLLECTION.

The clothing chain H&M, one of our valued customers, launched a collection in collaboration with the Balmain haute couture brand: in the catwalk we saw Gigi Hadid and Kendall Jenner, followed by a party where they sang the Backstreet Boys. Not bad isn’t it?

Are we living the new era of luxury for all? Definitively yes at least when we saw the spot of the lidl deluxe line and the Carlo Cracco holy potato we realize it is born the so called “popular chic.”

A change maker has surely been the internet law of attraction of opportunities that from the low cost offers stretched to affordable luxury, allowing to exclusive hotel and restaurant chains to discretely benefit from the last minute consumers increasing demand. Today your neighbor’s room may claim that he’s spent a 99$ coupon bought on line instead of your 500$ black VISA special deal, (shit it happened to me), but who cares, at the end it’s nice to feel sometimes a little ordinary isn’t it? (grrr)

Now we witness the phenomenon exactly opposite of regular luxury, that occasionally “falls” to the ground especially when misleading. It is the “popular chic”, also said “brands to starved” (correct I wrote “starved” without any snobbery; all of us are hungry).

Someone said: “You have to take the moneys where they are, by the poor’s. They have little, but they are a lot.“ It is for this reason that very popular low-income malls have built prosperous economic empires, i.e. serving regular hamburger with less than 1 euro. However, even these brave defenders of the rights of the poor are now lured by the Ulysses sirens of the luxury & high quality products.

So in Italy, suddenly at McDonald’ s menu one year ago appears the Gualtiero Marchesi selection, the sandwich with the Canadian lobster McLobster, the one with the burger meat angus McAngus and one with the Supreme angus burger meat with bread baked on stone (perhaps are the stones that the workers used to launch against McDonald ‘s CEO in Chicago, who knows). Lidl Deluxe line is another milestone of the “popular chic”. Once, who was shopping at the so-called discount stores was a no-Logo protester’s, or a non-ideological indifferent to brands, now ravioli filled with roe cost only 1.29 euro. The slogan is: “I do not need much to enjoy the luxury.”  

The mission of elevating the status of their customers is now fashionable at all stores. Think at the IKEA design everyday is becoming coolest and some pieces cannot be distinguished alongside those of the premium brand Kartell .

The popular clothing chain H&M as anticipated, has just launched in New York a limited edition collection created in collaboration with the French high fashion brand Balmain, a huge success besides hysteria, really out of control , the point is that , those who have secured a place in the front row in H&M stores have not purchased stuff at low cost prices;  in fact , what has characterized the garments designed by Olivier Rousteing , artistic director of the French fashion house , was not only the similarity with the clothes representative of the Balmain style, but also prices , far away from the universe H&M . A total look consists of dress (€ 499), coat (€ 179), boots (€ 249), bag (€ 199) and necklace (€ 79) all together far exceeds the 1,000 euro.

The success of the capsule, is nothing new. But, unlike previous collections in collaboration with Marni, Versace, Roberto Cavalli, Alexander Wang, Stella McCartney, Karl Lagerfeld, Jimmy Choo (to name a few), prices have soared to the point of wondering whether the game is worth the candle . The cost of clothing Balmain X H&M promptly sold on eBay is definitively unusual, an embroidered jacket is put up for auction to 3,000 dollars even surpassing the cost of the “real” Balmain.

After shopping, a customer of the H&M store expressed its satisfaction at the New York Times: “I did not sleep, but it was worth it, I have everything that I had chosen. I had never done it before, but I really think that Balmain is the brand of our generation “.  A generation that, (as happened in Seoul), seems willing to stand one week before in line outside the stores of the Swedish brand.

And now….and just for connoisseurs the revelation, sssshhhh it’s so secret 😉

  • Mass Consumers 2030, disruptor and disrupted thanks to technologies like 1Trueid™  will evolve from fashion victims to contributors, involved individuals, advocate of what’s behind the label, makers;
  • HNWI Consumers 2030: will look more and more for indisputable products, with an instantly recognizable value, a true identity and an ethical and transparent supply chain, and they could also and easily produce them by themselves when not available.

future car

Customers advocacy 20xx? Uh they all will become Superlativa contributors and citizens “SORRY BUT I COULDN’T RESIST THE TEMPTATION ^-^”

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

APPLE ‘’some kind of Fruit Company”

apple be

Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders.

In the 1994 Oscar-winning movie Forrest Gump, there’s a short scene in which Tom Hanks’ character opens a letter of thanks from Apple after his former military colleague and business partner Lieutenant Dan invested some of the profits from the Bubba Gump Shrimp Company in “some kind of Fruit Company.”

If Gump was real and if he was still clinging on to his investment today, he could have a staggering 12 million shares in the Cupertino Company, worth around $7 billion.

One year ago I successfully introduced  the 1TRUEID company to the Italian press in Milan in a place that resembles one of the mantra of the venture, communicate the real excellence and ‘’made in’’ therefore  EATALY, with the aim to become the one and only Social Book of Things, and, confidently become the one and only competitor to the Facebook Empire.

Some reason to be positive that we can win the challenge:

  • We’ve created a 360 degree environment, like ipod at the era of the mp3 we have fashioned a device that is considered ‘’best of breed’’ from major hardware corporations that now collaborate with us in the further upgrades
  • We’ve created a platform like itunes at that time or facebook now where to share the object that you own and that we certify being of your property
  • We’ve secured and patented the idea, the hardware and the fact that it’s social, not for arrogance but to avoid to so many people to waste energies on the Internet of Things signifying them to invest their energies in deploy 1Trueid solutions; undeniably who would ever want hundreds of app on his Smartphone instead of one?

By the way, day by day Facebook is even more seen like a grey empire whilst on the contrary every user of the 1TRUEID platform benefits of an ultra secure and protected privacy.

Just curios? Sign in! Are you a developer or a maker? Order a starter kit at less than 30 us dollars. 

 

Early Stage investors? You’re now advised!

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 

IT4FASHION & Steve

it4fashion
In the amazing surroundings of The Pagliere building , a complex of great architectural importance, of a unique type in the Florence building landscape  I will be honored to introduce The Book of Things©, 1trueid.

We are in what I call a new ‘’mp3’’ era, the Internet of Things era, and whilst others are focusing mainly on custom made applications, I have contributed to create the secure platform designed to become the future standard of reference.

Together with the platform we have developed a complete environment, thanks also to astounding partners; an ecosystem made of readers, devices, tag, antenna’s, Big Data analysis, payment tools, gaming engagement and more, much more,

1trueid in non financial marketsThis is what makes the difference as it was for ITunes in January 9, 2001.

My personal journey in the blockchain and IOT technology started in ’98 thanks to an intuition, and was confirmed after the success of Facebook, the world is changing from central, to dots connection to a complete interconnected world.

Dozens or even hundreds of start up and start upper now understand the change, but none had our intuition, to build a standard, this is why our motto is:

‘’We build roads, not trucks©”

As it was for Malcom McLean who patented the containers, 1trueid is a patent applied for application, but in the same way of Malcom, the patent purpose is to accelerate our standard dissemination, in fact we are focused on partnership, especially with System Integrators, and my personal motto is:

‘’Collaboration is the new competition©”

1trueid ise1trueid is open to everyone since the entry level is accessible for one of the Forbes 100 Corporate as well for the producer of only 100 exceptional bottles of wine or special oil, or custom made items, or even for the end user to protect his luxury items or to manage his home domotic.

How I come to this? After the intuition comes the realization, and I started my personal journey and scouting with the one trillion club, meaning meeting Corporate with a sum of turnover over the one trillion US dollars, and meeting key leaders and visionaries.

cha-2016-08-01

He has highlighted our tag specially designed for the garment industry.

One of the recent Visionary has been Mark Harrop, the founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.

diamondI will also reveal an amazing Social 1trueid Project, be among the very first to know about.

So there are a lot of things happenings and do not miss the opportunity to be among the actors and not the spectators; never forget that Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders. This will be one of my next post, stay tuned…

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 

Collaboration is the New Competition©

collaboration BE.png

New forms of corporate collaboration can drive sustainability, and create better products and services.

Leaders and organizations are acknowledging that even their best individual efforts can’t stack up against today’s complex and interconnected problems. They are putting aside self-interests and collaborating to build a new civic infrastructure to advance their shared objectives. Someone’s call it “joint impact” and it’s a growing trend in the most developed countries, and Italy again risk to lose the ‘’Big Picture’’ of competition, after having failed to gain from the opportunity of the €uro.

Businesses banding together to learn from each other is nothing new: think of medieval guilds or chambers of commerce. More recently, diverse group of leaders — private, public, philanthropic, and nonprofit — fed up with the dysfunction around them, come together to challenge conventional wisdom and fix problems long written off as unsolvable, such as poverty, unemployment, and a failing education system.

Overcoming a known dispute between the romantic-idealistic philosophy of Rousseau, which imputes to the human being propensities to only noble ideals, and the vision of the human subject to the homini lupus predilection of Plato and Hobbes, concretely we lack the formal authority to solve the problem, missing an obvious ‘plug and play’ solution.

Just think to art and history in Italy, our gold mines owning more than 60% of the world heritage but deficient of a connection among different museum, sites, location, communication, event, and so on…

While collaboration is certainly not a foreign concept, what we’re seeing around the country is the coming together of non-traditional partners, and a willingness to embrace new ways of working together. And, this movement is yielding promising results.

As the CEO of a niche company who’s made teamwork one of his success key, I’d like to offer five Tips for driving large-scale social change through collaboration. This it’s an extract of one of my recent seminar:

  1. Define your Goal: avoid messy and time consuming partnership, clarify your respective target since the very beginning, the mantra should be who makes what and why it’s convenient, so we’re here to do that because we cannot do it alone when not achieving very poor results. We don’t need necessary an outdated win-win project, try to considering on the contrary how powerful it can be a “make it real” philosophy.
  2. Rise above provincialism: Even the most well intended collaboration is often crippled by closed-mindedness. Trust your leadership, leaders often have a “balcony view” of the core issue, understanding the needs of the field and the inherent limitations of their own organization’s approach. When the collaboration involves many actors, don’t send lower-level staff that may be unable to transcend politics and self-interest.
  3. Keep a track on your progress: to guarantee a continuum, partners should monitor constantly the data and highlight where they are having the greatest impact and where they may need to focus more energy. This permit to avoid conflict and to maximize the results.
  4. Communicate: without sharing what you learn — both the results and the methods for achieving them you’re frustrating the entire project, feed your stakeholders and the community involved.
  5. Regroup with the base: involve and discuss all the levels of the organization when crucial task are going to be achieved, especially when volunteers. This will feel them a part of the project and not simple workers.

Companies such as Microsoft, BG Group, Shell and Nestlé have integrated partnership training into their executive development programmes.

In some cases, companies are collaborating with competitors as well as NGOs and public sector bodies, to address specific problems. Refrigerants Naturally, for example, brings together Coca-Cola, Pepsico as well as Red Bull and Unilever in an alliance with Greenpeace and Unep to develop more sustainable refrigeration technologies, this i.e. it has been our case with the Detox Fashion Campaign.

Competition will stimulate innovation in sustainable products, services and business models. However, as Unilever’s Paul Polman has observed: “In areas where big breakthroughs are needed, we must step up joint working with others.”Therefore when you’re not a nerd developing am application in your garage, the axiom that “without collaboration there’s no innovation” is meaningful.

We are bombarded daily with evidence of our nation’s inability to solve mounting problems like failing education systems and growing inequality. The rapid growth of “joint impact” and the building of new civic infrastructures around the country are the most promising action that can be done to improve our quality of life and innovation level.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.