The Revolution from What to Who ©

better world

Actually we don’t really know what we are eating, we don’t know what we are dressing, at the end, we do not know Who We Are!

Eco-LabelsComing back from Geneva my mind was overloaded of certification schemes,  whilst I was thinking that the sole certification we will need in the future could be the “I MADE IT, and this is why the blockchain, and let me say 1TrueID can be a real revolution.

Finger scanner icons on black background.You are Your Certifier!

We’ve come too far to give up who we are; now, we have the possibility to allocate a digital identity to everything’s and without the need of  external auditors or advisory or authority. You will tell your story and the story of every product genuinely , being the sole responsible in front of your customers.

We can own, we can share, we can be social or private, the only thing you can’t do in an advanced supply chain blockchain vision is to be fake or misleading, and all of that sounds good 🙂

No needs to declare that Class I and “Extra class” cucumbers are allowed a bend of 10mm per 10cm of length and  that Class II cucumbers can bend twice as much, you will simply let the world see where you grow how you cultivate them and the way you nurture your crop, and why not in real time.

cucumber

In the Future like it was in the past we will join the love to know the “WHO MADE MY”,  to communicate one to one with him. Like in the past we will have thousands of artisan making the difference, millions of makers communicating in real time with the final consumer, no more products the markets don’t want or do not deserve to buy.

revolution 2

You Love my product, OK I am the one who produced it, yes it is me really me, how I can improve, what you would like me to do for you?

This is only the beginning of the Makers Revolution smaller and bigger.

…coming soon the 1TrueID B2C revolution

And all of that for a sustanaible living, since we do not have planet B for now.

BE_stage_Slight

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

Beyond the Blockchain

sb10067107h-001Blockchain Just Became Obsolete. Why the Future of traceable ownership can be 1trueID®,

considered the 1trueID® infrastructure Blockchain looks obsolete.  1trueID® show a software app, platform, DDNA that develop the social consensus algorithm: an entirely new distributed ownership (2)“own it℗” patented ledger technology, (when public), that is much more cost-effective (no proof-of-work), faster (like a credit card transaction), safer (similar standards of a digital passport or a contactless card), more efficient (no stale blocks) and mathematically fairer than the classic blockchain.

This is most probably the future of the ownership in a decentralized technology.

What about Blockchain Technology?

Considered the greatest technological innovation since the internet: Blockchain technology emerged in response to the collapse of several banking institutions in 2008 with the release of a whitepaper by Satoshi Nakamoto titled: “Bitcoin: A Peer-to-Peer Electronic Cash System.”

“…blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body …” 

– Don Tapscott

Blockchain is simply a database that is public (no one owns it), distributed (no centralized server), is continuously updated, and is secured by the art of cryptography.

ownership (1)What is 1trueid® and Why is it Better?

1trueid® is a different way to distributed ledger technology system that eliminates the need for massive computation and unsustainable energy consumption like those of Bitcoin.

Ownership

Most importantly, it is able to reach a social consensus, thanks to his ”own it℗” patented feature

cool dnaWhy we call it blockchain and beyond:

  • Our Bitcoin is the DDNA
  • Our Node are smartphones
  • Our Miners are the makers
  • Our validators is the community of the owners

Ok our platform is not open source purists may be right,  but who would like to give up his ownership in an open context?

  • So our platform is simply the regulator, non the validator, therefore cannot be open, at the same time, the transactions are distributed and public.

Why it is better?

  1. Faster: limited only by bandwidth, as of now Bitcoin is limited to 7 transactions per second.
  2. More Fair: mathematically proven fairness (via ownership social consensus) meaning no individual can manipulate it, you could duplicate the code, (as you can do with a contact less credit card), but the social ownership validation reveal the fake to the system and the community.

In the blockchain world, a miner can choose the order for which transactions occur in a block, can delay orders by placing them in future blocks, even stop them entirely from entering the system.

ownership_completeIn the 1trueid® social consensus scheme,  time ownership prevents an individual from affecting the ‘’own it’’ order of transactions.

Once an event occurs, everyone knows about it practically in real time. Only the effects of the transaction are necessary in storing, everything else can be discarded. This shrinks the huge amount of storage currently needed (Bitcoin: 60GB) to a infinitesimal fraction,  allowing smartphones to act as a node. 

  • Improved Security:The NSA‘s Skipjack algorithm used in its Fortezza program employs 80-bit keys, 1trueid use 128-bit keys: No member can prevent the community from reaching a consensus, nor can they change the consensus once it has been reached. The Advanced Encryption Standard published in 2001 uses a key sizes of 128 bits, 192 or 256 bits. Many observers consider 128 bits sufficient for the foreseeable future for symmetric algorithms of AES‘s quality until quantum computers become available
  • 100% Efficient: No mined block ever becomes stale. In the blockchain, transactions are put into containers (blocks) that form a single, long chain. If two miners create two blocks at the same time, the community will eventually choose one and discard the other. In 1trueid®, every digital DNA when used become social none are discarded.
  • Inexpensive: avoids proof-of-work (PoW), meaning it does not have to waste computations to slow itself down, therefore the expensive, custom hardware is no longer necessary. In the blockchain, if new blocks arrive too quickly they can be discarded. This is why Bitcoin is currently PoW, as this artificially slows down the mining process – hence the expensive hardware needed to mine. With 1trueid® , every member can create a digital DNA whenever they want.
  • Updated: The social community work as our own consensus stamp. While Ethereum is looking at PoS with Casper, our social platform share the ownership. 1trueid® uses a protocol called “Own it℗” to achieve the ownership. The own it feature act with a Smartphone as a track and trace validation, which can be defined as calling any random DDNA and telling that node that it is a valid code. In distributed ledger technology the “baseline” or minimum bandwidth required is that the transactions go to every node. 1trueid® attach a small additional amount of information, which contains the last person that interacted with the code,

 What happens if the server crash: plain and simple, our system has the encrypted information resident on the object and the validation on secure encrypted servers constantly backed up. The coding space is minimal therefore redundancy security system creates trust. If you lose your personal computer what happens to your valuable bitcoins? With 1trueid® having the code on a physical object and the validation on secure servers you are always safe, so we can consider 1trueid® the perfect mix among a virtual and a physical currency.

quantum computer

©2017emanuelebertoli Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose

Being 7 years far ahead others

arrival-png

Born Ahead

italian version

Secondo l’Ansa, pare che qualcuno abbia presentato un bottone 4.0 rivoluzionario, ma, questa tecnologia e brevetto è già stato annunciato da BerBrand sette anni fa e da 1trueid poi, anche in conferenza stampa ad Eataly di Milano:

  • 2010mektrax7 BerBrand 1° premio SMAU su tecnologia Rfid inserita in un bottone e nella supply Chain
  • 2016 la conferenza stampa, c/o Eataly (in discussione i vari articoli)
  • 2017 l’evoluzione Blockchain, (in discussione i vari articoli)
  • 2017 selezionati all’interno dell’Accenture Fashion Hub di Piazza Gae Aulenti,
  • 2018 sarà bellissimo vedrete, annunceremo qualcosa di unico al mondo, come nostro stile

Centinaia di migliaia di “bottoni” o meglio tag intelligenti sono già in commercio nel solo sistema moda con tecnologia 1trueid, utilizzata dai migliori brand di alta gamma, sia per anticontraffazione, che per il customer engagement, in fase di sperimentazione per le nuove lavatrici del futuro, ma anche utilizzata in ambiti particolarmente smart come per la gherardicamicia su misura di Alessandro Gherardi.

Curioso anche vedere come il servizio inserisca in fotografia normalissimi bottoni, qualche verifica in più avrebbe di certo aiutato.

Certo, può capitare uno sbaglio, del resto le conferenze stampa le facciamo per questo, il mondo si evolve velocemente, essere informati richiede un’attenzione importante, ma è anche vitale tutelare le società veramente innovative che, grazie alla ricerca e importanti investimenti, creano valore e lavoro.

Born Ahead

English Version

According to Ansa, the leading wire service in Italy, and one of the leaders among world news agencies, it seems that someone presented a revolutionary button 4.0, but, this technology and patent has already been announced by BerBrand 7 years ago and by 1trueid® then even at a press conference at Eataly in Milan:

  • 2010 BerBrand 1st SMAU prize on Rfid technology inserted into a Button and Supply Chain
  • 2016 the press conference, c / o Eataly (discussing the various articles)
  • 2017 evolution Blockchain, (discussing the various articles)
  • 2017 selected within the Fashion Hub Accenture of Piazza Gae Aulenti,
  • 2018 will be beautiful you will see, we will announce something unique in the world, as our style

Hundreds of thousands of “buttons” or better smart secure tags 1trueid® are already on the market just on fashion system, worn by top-of-the-range brands, both for anti-counterfeiting and customer engagement, being tested for IOT washing machines, but also used in particularly smart areas such as Alessandro Gherardi’s custom shirts.

It is also curious to see how the service puts in the picture a normal button; a better verification would certainly help.

Of course, everyone can make a mistake, this is also why we make press conferences, the world evolves quickly, being informed requires important attention, and it is vital to protect truly innovative companies that, thanks to research and important investments, create Value and work.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

APPLE ‘’some kind of Fruit Company”

apple be

Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders.

In the 1994 Oscar-winning movie Forrest Gump, there’s a short scene in which Tom Hanks’ character opens a letter of thanks from Apple after his former military colleague and business partner Lieutenant Dan invested some of the profits from the Bubba Gump Shrimp Company in “some kind of Fruit Company.”

If Gump was real and if he was still clinging on to his investment today, he could have a staggering 12 million shares in the Cupertino Company, worth around $7 billion.

One year ago I successfully introduced  the 1TRUEID company to the Italian press in Milan in a place that resembles one of the mantra of the venture, communicate the real excellence and ‘’made in’’ therefore  EATALY, with the aim to become the one and only Social Book of Things, and, confidently become the one and only competitor to the Facebook Empire.

Some reason to be positive that we can win the challenge:

  • We’ve created a 360 degree environment, like ipod at the era of the mp3 we have fashioned a device that is considered ‘’best of breed’’ from major hardware corporations that now collaborate with us in the further upgrades
  • We’ve created a platform like itunes at that time or facebook now where to share the object that you own and that we certify being of your property
  • We’ve secured and patented the idea, the hardware and the fact that it’s social, not for arrogance but to avoid to so many people to waste energies on the Internet of Things signifying them to invest their energies in deploy 1Trueid solutions; undeniably who would ever want hundreds of app on his Smartphone instead of one?

By the way, day by day Facebook is even more seen like a grey empire whilst on the contrary every user of the 1TRUEID platform benefits of an ultra secure and protected privacy.

Just curios? Sign in! Are you a developer or a maker? Order a starter kit at less than 30 us dollars. 

 

Early Stage investors? You’re now advised!

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 

IT4FASHION & Steve

it4fashion
In the amazing surroundings of The Pagliere building , a complex of great architectural importance, of a unique type in the Florence building landscape  I will be honored to introduce The Book of Things©, 1trueid.

We are in what I call a new ‘’mp3’’ era, the Internet of Things era, and whilst others are focusing mainly on custom made applications, I have contributed to create the secure platform designed to become the future standard of reference.

Together with the platform we have developed a complete environment, thanks also to astounding partners; an ecosystem made of readers, devices, tag, antenna’s, Big Data analysis, payment tools, gaming engagement and more, much more,

1trueid in non financial marketsThis is what makes the difference as it was for ITunes in January 9, 2001.

My personal journey in the blockchain and IOT technology started in ’98 thanks to an intuition, and was confirmed after the success of Facebook, the world is changing from central, to dots connection to a complete interconnected world.

Dozens or even hundreds of start up and start upper now understand the change, but none had our intuition, to build a standard, this is why our motto is:

‘’We build roads, not trucks©”

As it was for Malcom McLean who patented the containers, 1trueid is a patent applied for application, but in the same way of Malcom, the patent purpose is to accelerate our standard dissemination, in fact we are focused on partnership, especially with System Integrators, and my personal motto is:

‘’Collaboration is the new competition©”

1trueid ise1trueid is open to everyone since the entry level is accessible for one of the Forbes 100 Corporate as well for the producer of only 100 exceptional bottles of wine or special oil, or custom made items, or even for the end user to protect his luxury items or to manage his home domotic.

How I come to this? After the intuition comes the realization, and I started my personal journey and scouting with the one trillion club, meaning meeting Corporate with a sum of turnover over the one trillion US dollars, and meeting key leaders and visionaries.

cha-2016-08-01

He has highlighted our tag specially designed for the garment industry.

One of the recent Visionary has been Mark Harrop, the founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.

diamondI will also reveal an amazing Social 1trueid Project, be among the very first to know about.

So there are a lot of things happenings and do not miss the opportunity to be among the actors and not the spectators; never forget that Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders. This will be one of my next post, stay tuned…

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion.