The Revolution from What to Who ©

better world

Actually we don’t really know what we are eating, we don’t know what we are dressing, at the end, we do not know Who We Are!

Eco-LabelsComing back from Geneva my mind was overloaded of certification schemes,  whilst I was thinking that the sole certification we will need in the future could be the “I MADE IT, and this is why the blockchain, and let me say 1TrueID can be a real revolution.

Finger scanner icons on black background.You are Your Certifier!

We’ve come too far to give up who we are; now, we have the possibility to allocate a digital identity to everything’s and without the need of  external auditors or advisory or authority. You will tell your story and the story of every product genuinely , being the sole responsible in front of your customers.

We can own, we can share, we can be social or private, the only thing you can’t do in an advanced supply chain blockchain vision is to be fake or misleading, and all of that sounds good 🙂

No needs to declare that Class I and “Extra class” cucumbers are allowed a bend of 10mm per 10cm of length and  that Class II cucumbers can bend twice as much, you will simply let the world see where you grow how you cultivate them and the way you nurture your crop, and why not in real time.

cucumber

In the Future like it was in the past we will join the love to know the “WHO MADE MY”,  to communicate one to one with him. Like in the past we will have thousands of artisan making the difference, millions of makers communicating in real time with the final consumer, no more products the markets don’t want or do not deserve to buy.

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You Love my product, OK I am the one who produced it, yes it is me really me, how I can improve, what you would like me to do for you?

This is only the beginning of the Makers Revolution smaller and bigger.

…coming soon the 1TrueID B2C revolution

And all of that for a sustanaible living, since we do not have planet B for now.

BE_stage_Slight

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

Sustainable Connoisseurs – Hospitality

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Luckily, for all of you luxury connoisseurs, staying at an eco-resort doesn’t have to mean sleeping in a tent.

I found out hotels that are solar powered to those serving only locally sourced foods, these hotels combine the finer things in life with serious sustainable efforts.

Whitepod, Switzerland 

Whitepod hotel - winter - view at night from terraceWhitepod is a foremost example of eco-luxury. Designed to create an alternative experience in the Swiss Alps, the dome shaped tents make for low impact accommodations and are located away from any kind of urban pollution. The Pods are not like any tent you’ve ever seen. Besides offering beautiful views of Lake Geneva, they come with wood stoves, great insulation, luxury furniture and full service bathrooms. There are only fifteen pods and in the center lies a wooden chalet, where guests meet for breakfast or to hangout beside the main fireplace.

Amangiri - View fr Sand Dune

AMANGIRI, UTAH, USA

amangiri utah be3Amangiri resort is tucked into a protected valley with sweeping views towards the Grand Staircase – Escalante National Monument. Built around a central swimming pool with spectacular views, the resort blends into its dramatic surrounds where deep canyons and towering plateaus create a raw landscape of immense power. The spa features a floatation therapy pavilion, water pavilion with sauna, steam room, cold plunge and step pool, fitness centre and yoga pavilion. The resort’s trail system and unrivalled backcountry access allow guests to explore the region’s striking desert scenery on foot. Amangiri is operated by Aman.

bushmans kloof

BUSHMANS KLOOF WILDERNESS RETREAT, SOUTH AFRICA

bushman be2Nestled in the foothills of the Cederberg Mountains north of Cape Town, South Africa, lies Bushmans Kloof Wilderness Reserve and Wellness Retreat; an ecological oasis within a roughly hewn and magical land. Bushmans Kloof offers a distinctive wilderness experience among open plains and ancient sandstone formations. It is a place to reconnect with the natural world and feel the pulse of an extraordinary and ancient landscape. As a Relais & Châteaux property, the lodge offers splendid luxury, generous hospitality and all modern amenities.

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Kiaroa, Brazil

kiaroa be2Located on the Maraú Peninsula, this Brazilian hot spot is founded on sustainable ideals. The hotel is partly solar powered and the timber used during its construction originated from reforestation areas. Set on an oceanfront, you can go on boat rides, join in on planned walks, or just hang out by the pool. Kiaroa is place to relax and enjoy Brazil’s natural beauty. We recommend staying in a bungalow, where you’ll have ultimate privacy and your own pool.

The Upper House Hong Kong

The Upper House, Hong Kong

upperhouse be2This is a hotel unlike what most people have ever seen. Resting on only the top eleven floors of a 49-story building, every room has extraordinary views. The hotel makes an effort to stay green, by eliminating its use of paper. Instead of an in-room directory there an Ipod touch, as well as the daily e-newspaper. On the sixth floor you will find a “secret garden” where guests can lay out on the grassy lawn or sit on beanbags and enjoy a delicious snack. All the food is locally sourced, so eat away. If you’re looking for something a little stronger than a snack, you can just take the elevator all the way up and have a drink at the Sky Lounge. Sit back, have a cocktail and look at the views of Hong Kong from the 49th floor. That’s not a bad way to spend an afternoon.

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The Scarlett Hotel, United Kingdom

scarlett be2There is a lot to do at The Scarlett. With options like a four-hour deep fishing trip or horse riding on the beach, chances are you’ll be keeping busy. Try tree climbing or take a sustainability and eco course at Mount Pleasant Eco Park, and learn about nature either hands-on or in an educational setting. While luxurious, The Scarlett has taken the initiative to provide eco-resources, like recycling grey water to flush lavatories, which reduces the use of potable water. The hotel also harvests rainwater and its buildings have airtight seals, which keeps warm air in and cold air out, decreasing the amount of heat used from biomass boiler and solar panels.

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SAFFIRE FREYCINET, TASMANIA, AUSTRALIA

saffire be2Tasmania is a wild and diverse frontier on land and in its coastal waters, and 20-room Saffire Freycinet complements its grandiose surroundings instead of competing with them. Designed by award-winning Tasmanian architect Robert Morris Nunn, the intimate lodge evokes a connection to the sea through references to waves, sea creatures, sand dunes and a flowing, organic form. The lodge’s colours are inspired by the peninsula: the pink granite of the Hazards mountains, the white beaches, sapphire waters and the grey-green of the native bushland. The view from the patio’s is great, but you’ll be encouraged to explore the great outdoors, such as hiking to the nearby white sand beach or take out a mountain bike in search of marsupials.

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SOUTHERN OCEAN LODGE, KANGAROO ISLAND, AUSTRALIA

southern-ocean-lodge be2Southern Ocean Lodge is Australia’s first true luxury lodge, offering a unique and exclusive travel experience on South Australia’s Kangaroo Island, dubbed ‘Australia’s Galapagos’ for its abundant wildlife (e.g. sea lions, kangaroos, and koala). Floating atop a secluded cliff on a rugged stretch of coast, the lodge commands peerless views of the wild Southern Ocean and pristine surrounding wilderness. The lodge’s 21 eco-chic luxury suites have mesmerizing views of the ocean and feature lavish king beds, sunken lounge, dramatic glass walled bathroom and outdoor terrace with occasional seating and daybed.

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CLAYOQUOT WILDERNESS RESORT, BRITISH COLUMBIA, CANADA

clayoquot be2The Clayoquot Wilderness Resort, open from May to September, promises an exotic paradox of indulgent luxury and remote, untamed wilderness in the Clayoquot Sound World Biosphere Reserve (within the Pacific Rim National Park). This unique 21st-century-safari-style enclave of great white canvas suite tents, dining, lounge, and spa tents, offers exquisite cuisine and breathtaking adventures, giving visitors a rare taste of how the fortunate spent their summers ‘roughing it’ some 100 years ago. Twenty guest and family suite tents showcase antique furnishings, opulent rugs, down duvets, remote-controlled propane powered woodstoves and luxurious amenities. Watch out for bears and whales though!

Sustainability, finally, is becoming real for car, technology, and fashion brands. Hospitality companies are also jumping on the eco bandwagon.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

 

 

LUXURY FOR ALL ^-^

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Is now the time of the Luxury for all?  Don’t worry and stay calm reading this article till the end, yep I’ll reveal you what is going to happen in the next decades from my point of view, and it counts.

From the spot of the deluxe brand of LIDL to the predominant ALL CRAZY FOR BALMAIN H&M COLLECTION.

The clothing chain H&M, one of our valued customers, launched a collection in collaboration with the Balmain haute couture brand: in the catwalk we saw Gigi Hadid and Kendall Jenner, followed by a party where they sang the Backstreet Boys. Not bad isn’t it?

Are we living the new era of luxury for all? Definitively yes at least when we saw the spot of the lidl deluxe line and the Carlo Cracco holy potato we realize it is born the so called “popular chic.”

A change maker has surely been the internet law of attraction of opportunities that from the low cost offers stretched to affordable luxury, allowing to exclusive hotel and restaurant chains to discretely benefit from the last minute consumers increasing demand. Today your neighbor’s room may claim that he’s spent a 99$ coupon bought on line instead of your 500$ black VISA special deal, (shit it happened to me), but who cares, at the end it’s nice to feel sometimes a little ordinary isn’t it? (grrr)

Now we witness the phenomenon exactly opposite of regular luxury, that occasionally “falls” to the ground especially when misleading. It is the “popular chic”, also said “brands to starved” (correct I wrote “starved” without any snobbery; all of us are hungry).

Someone said: “You have to take the moneys where they are, by the poor’s. They have little, but they are a lot.“ It is for this reason that very popular low-income malls have built prosperous economic empires, i.e. serving regular hamburger with less than 1 euro. However, even these brave defenders of the rights of the poor are now lured by the Ulysses sirens of the luxury & high quality products.

So in Italy, suddenly at McDonald’ s menu one year ago appears the Gualtiero Marchesi selection, the sandwich with the Canadian lobster McLobster, the one with the burger meat angus McAngus and one with the Supreme angus burger meat with bread baked on stone (perhaps are the stones that the workers used to launch against McDonald ‘s CEO in Chicago, who knows). Lidl Deluxe line is another milestone of the “popular chic”. Once, who was shopping at the so-called discount stores was a no-Logo protester’s, or a non-ideological indifferent to brands, now ravioli filled with roe cost only 1.29 euro. The slogan is: “I do not need much to enjoy the luxury.”  

The mission of elevating the status of their customers is now fashionable at all stores. Think at the IKEA design everyday is becoming coolest and some pieces cannot be distinguished alongside those of the premium brand Kartell .

The popular clothing chain H&M as anticipated, has just launched in New York a limited edition collection created in collaboration with the French high fashion brand Balmain, a huge success besides hysteria, really out of control , the point is that , those who have secured a place in the front row in H&M stores have not purchased stuff at low cost prices;  in fact , what has characterized the garments designed by Olivier Rousteing , artistic director of the French fashion house , was not only the similarity with the clothes representative of the Balmain style, but also prices , far away from the universe H&M . A total look consists of dress (€ 499), coat (€ 179), boots (€ 249), bag (€ 199) and necklace (€ 79) all together far exceeds the 1,000 euro.

The success of the capsule, is nothing new. But, unlike previous collections in collaboration with Marni, Versace, Roberto Cavalli, Alexander Wang, Stella McCartney, Karl Lagerfeld, Jimmy Choo (to name a few), prices have soared to the point of wondering whether the game is worth the candle . The cost of clothing Balmain X H&M promptly sold on eBay is definitively unusual, an embroidered jacket is put up for auction to 3,000 dollars even surpassing the cost of the “real” Balmain.

After shopping, a customer of the H&M store expressed its satisfaction at the New York Times: “I did not sleep, but it was worth it, I have everything that I had chosen. I had never done it before, but I really think that Balmain is the brand of our generation “.  A generation that, (as happened in Seoul), seems willing to stand one week before in line outside the stores of the Swedish brand.

And now….and just for connoisseurs the revelation, sssshhhh it’s so secret 😉

  • Mass Consumers 2030, disruptor and disrupted thanks to technologies like 1Trueid™  will evolve from fashion victims to contributors, involved individuals, advocate of what’s behind the label, makers;
  • HNWI Consumers 2030: will look more and more for indisputable products, with an instantly recognizable value, a true identity and an ethical and transparent supply chain, and they could also and easily produce them by themselves when not available.

future car

Customers advocacy 20xx? Uh they all will become Superlativa contributors and citizens “SORRY BUT I COULDN’T RESIST THE TEMPTATION ^-^”

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

MY 3 BEST EUROPE HUSH-HUSH BEACHES

Kaihalulu-Red-Sand-Beach-Maui

You don’t have to travel too far to find them. Beautiful beaches, still relatively undiscovered, lie within a short haul European hop.

1) Rodas Beach, The Cies Islands, Spain

Fringed by luxuriant stretches of white sands, the northwest Spanish archipelago of Cies is nicknamed the ‘Galician Caribbean’ by the locals. And it is little wonder that they keep the beauty of these three islands quietly to themselves – happy to let tourists head to the ‘Costas’ instead. Catch the ferry from the mainland town of Vigo, and you’ll have nine beaches to choose from. Disembark on a small jetty at the longest, Rodas, running over half a mile between Monteagudo and Faro islands and flop straight onto the sand. Cooling off depends on your mood – waters around the Cies islands range from denim blue Atlantic froth perfect for surfing to clear green waves that lap the shore like a gentle metronome.

2) Claigan Coral Bay, Isle of Skye, Scotland

Who says you need palm trees and warm seas for a spectacular beach? In the northern tip of the Scottish Hebridean Isle of Skye, Claigan Coral Bay’s white sands and turquoise seas are an incongruous surprise after a short hike over moorland, past sheep and Highland cattle. OK, it might not be warm enough to get your bikini on, but in summer you’ll definitely be able to sit in a T-shirt and turn your head up to the sun in peace. Or search for tiny cowrie shells on the beach – local legend has it if you find 12 you’ll have a happy year. That might include sitting next to a celebrity at the rustic yet Michelin-starred The Three Chimneys restaurant, a 20-minute drive away – or quick helicopter ride for A-list fans that range from Madonna to Barbra Streisand or more simply to me.

3) Seychelles Beach, Ikaria, Greece

In Greek legend, Icarus flew too close to the sun, coming down to earth after his wings melted, on the North Aegean island of Ikaria. Lucky him, as he would have found one of the most beautiful unsung heroes of the Greek beach world – Seychelles – waiting for him. As the name suggests, it’s a dream confection of blue waters, white sands and dazzling limestone cliffs, set on the south-west coast and reached from the tiny village of Manganitis through a tunnel and down a steep path. If you’ve got the commitment, then you’ll be rewarded with an idyllic place to put up your umbrella. Take a bottle of the local wine – there are no facilities here – sit back, relax and thank the Gods.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion.