Born Ahead
italian version
Secondo l’Ansa, pare che qualcuno abbia presentato un bottone 4.0 rivoluzionario, ma, questa tecnologia e brevetto è già stato annunciato da BerBrand sette anni fa e da 1trueid poi, anche in conferenza stampa ad Eataly di Milano:
- 2010
BerBrand 1° premio SMAU su tecnologia Rfid inserita in un bottone e nella supply Chain - 2016 la conferenza stampa, c/o Eataly (in discussione i vari articoli)
- 2017 l’evoluzione Blockchain, (in discussione i vari articoli)
- 2017 selezionati all’interno dell’Accenture Fashion Hub di Piazza Gae Aulenti,
- 2018 sarà bellissimo vedrete, annunceremo qualcosa di unico al mondo, come nostro stile
Centinaia di migliaia di “bottoni” o meglio tag intelligenti sono già in commercio nel solo sistema moda con tecnologia 1trueid, utilizzata dai migliori brand di alta gamma, sia per anticontraffazione, che per il customer engagement, in fase di sperimentazione per le nuove lavatrici del futuro, ma anche utilizzata in ambiti particolarmente smart come per la 
camicia su misura di Alessandro Gherardi.
Curioso anche vedere come il servizio inserisca in fotografia normalissimi bottoni, qualche verifica in più avrebbe di certo aiutato.
Certo, può capitare uno sbaglio, del resto le conferenze stampa le facciamo per questo, il mondo si evolve velocemente, essere informati richiede un’attenzione importante, ma è anche vitale tutelare le società veramente innovative che, grazie alla ricerca e importanti investimenti, creano valore e lavoro.
Born Ahead
English Version
According to Ansa, the leading wire service in Italy, and one of the leaders among world news agencies, it seems that someone presented a revolutionary button 4.0, but, this technology and patent has already been announced by BerBrand 7 years ago and by 1trueid® then even at a press conference at Eataly in Milan:
- 2010 BerBrand 1st SMAU prize on Rfid technology inserted into a Button and Supply Chain
- 2016 the press conference, c / o Eataly (discussing the various articles)
- 2017 evolution Blockchain, (discussing the various articles)
- 2017 selected within the Fashion Hub Accenture of Piazza Gae Aulenti,
- 2018 will be beautiful you will see, we will announce something unique in the world, as our style
Hundreds of thousands of “buttons” or better smart secure tags 1trueid® are already on the market just on fashion system, worn by top-of-the-range brands, both for anti-counterfeiting and customer engagement, being tested for IOT washing machines, but also used in particularly smart areas such as Alessandro Gherardi’s custom shirts.
It is also curious to see how the service puts in the picture a normal button; a better verification would certainly help.
Of course, everyone can make a mistake, this is also why we make press conferences, the world evolves quickly, being informed requires important attention, and it is vital to protect truly innovative companies that, thanks to research and important investments, create Value and work.
Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.
