AI and the Blockchain


Freely inspired from the article of Youval Noah Harari with my opinions

Yuval Noah Harari is a historian and philosopher at the Hebrew University of Jerusalem and the author of 21 Lessons for the 21st Century.

Artificial intelligence could erase many practical advantages of democracy, and erode the ideals of liberty and equality. It will further concentrate power among small elite of Corporate and Government Agencies.

Artificial Intelligence, If chess is our canary in the coal mine, we have been duly warned that the canary is dying

I. The Growing Fear of Irrelevance

There is nothing inevitable about democracy. For all the success that democracies have had over the past century or more, they are blips in history. Monarchies, oligarchies, and other forms of authoritarian rule have been far more common modes of human governance.

The emergence of liberal democracies is associated with ideals of liberty and equality that may seem self-evident and irreversible. But these ideals are far more fragile than we believe. Their success in the 20th century depended on unique technological conditions that may prove ephemeral.


In Italy for example television at the beginning helped to unify the country and to educate the masses on Italian language, high quality theatrical comedies live filmed, opera, classic concert, shows composed of highly qualified dance bodies and anchormen where the routine and an intellectual democracy widespread well-being saw the light, afterwards came the decadence.

In the second decade of the 21st century, liberalism has begun to lose credibility. Questions about the ability of liberal democracy to provide for the middle class have grown louder; politics have grown more tribal.

Information technology is continuing to leap forward; biotechnology is beginning to provide a window into our inner lives—our emotions, thoughts, and choices. Together, infotech and biotech will create unprecedented upheavals in human society, eroding human agency and, possibly, subverting human desires. Under such conditions, liberal democracy and free-market economics might become obsolete.

Ordinary people may not understand artificial intelligence and biotechnology in any detail, but they can sense that the future is passing them by. In 1938 the common man’s condition in the Soviet Union, Germany, or the United States may have been grim, but he was constantly told that he was the most important thing in the world, and that he was the future (provided, of course, that he was an “ordinary man,” rather than, say, a Jew or a woman). He looked at the propaganda posters—which typically depicted coal miners and steelworkers in heroic poses—and saw himself there: “I am in that poster! I am the hero of the future!”

In 2018 the common person feels increasingly irrelevant.  Lots of mysterious terms are bandied about excitedly in ted Talks, at government think tanks, and at high-tech conferences—globalizationblockchaingenetic engineeringAImachine learning—and common people, both men and women, may well suspect that none of these terms is about them.

In the 20th century, the masses revolted against exploitation and sought to translate their vital role in the economy into political power. Now the masses fear irrelevance, and they are frantic to use their remaining political power before it is too late. Brexit and the rise of Donald Trump may therefore demonstrate a trajectory opposite to that of traditional socialist revolutions. The Russian, Chinese, and Cuban revolutions were made by people who were vital to the economy but lacked political power; in 2016, Trump and Brexit were supported by many people who still enjoyed political power but feared they were losing their economic worth. Perhaps in the 21st century, populist revolts will be staged not against economic elite that exploits people but against an economic elite that does not need them anymore. This may well be a losing battle. It is much harder to struggle against irrelevance than against exploitation.

The revolutions in information technology and biotechnology are still in their infancy, and the extent to which they are responsible for the current crisis of liberalism is debatable. Most people in Birmingham, Istanbul, St. Petersburg, and Mumbai are only dimly aware, if they are aware at all, of the rise of AI and its potential impact on their lives. It is undoubtable, however, that the technological revolutions now gathering momentum will in the next few decades confront humankind with the hardest trials it has yet encountered.

II. A New Useless Class?

Let’s start with jobs and incomes, because whatever liberal democracy’s philosophical appeal, it has gained strength in no small part thanks to a practical advantage: The decentralized approach to decision making that is characteristic of liberalism—in both politics and economics—has allowed liberal democracies to outcompete other states, and to deliver rising affluence to their people.

This is why the people see the blockchain as a genuine social impact cushion to the raising technology oligarchy.

Liberalism reconciled the proletariat with the bourgeoisie, the faithful with atheists, natives with immigrants, and Europeans with Asians by promising everybody a larger slice of the pie. With a constantly growing pie, that was possible. And the pie may well keep growing. However, economic growth may not solve social problems that are now being created by technological disruption, because such growth is increasingly predicated on the invention of more and more disruptive technologies.

Fears of machines pushing people out of the job market are, of course, nothing new, and in the past such fears proved to be unfounded. But artificial intelligence is different from the old machines. In the past, machines competed with humans mainly in manual skills. Now they are beginning to compete with us in cognitive skills. And we don’t know of any third kind of skill—beyond the manual and the cognitive—in which humans will always have an edge.

At least for a few more decades, human intelligence is likely to far exceed computer intelligence in numerous fields. Hence as computers take over more routine cognitive jobs, new creative jobs for humans will continue to appear. Many of these new jobs will probably depend on cooperation rather than competition between humans and AI. Human-AI teams will likely prove superior not just to humans, but also to computers working on their own.

However, most of the new jobs will presumably demand high levels of expertise and ingenuity, and therefore may not provide an answer to the problem of unemployed unskilled laborers, or workers employable only at extremely low wages. Moreover, as AI continues to improve, even jobs that demand high intelligence and creativity might gradually disappear. The world of chess serves as an example of where things might be heading. For several years after IBM’s computer Deep Blue defeated Garry Kasparov in 1997, human chess players still flourished; AI was used to train human prodigies, and teams composed of humans plus computers proved superior to computers playing alone.

Yet in recent years, computers have become so good at playing chess that their human collaborators have lost their value and might soon become entirely irrelevant. On December 6, 2017, another crucial milestone was reached when Google’s AlphaZero program defeated the Stockfish 8 program. Stockfish 8 had won a world computer chess championship in 2016. It had access to centuries of accumulated human experience in chess, as well as decades of computer experience. By contrast, AlphaZero had not been taught any chess strategies by its human creators—not even standard openings. Rather, it used the latest machine-learning principles to teach itself chess by playing against itself. Nevertheless, out of 100 games that the novice AlphaZero played against Stockfish 8, AlphaZero won 28 and tied 72—it didn’t lose once. Since AlphaZero had learned nothing from any human, many of its winning moves and strategies seemed unconventional to the human eye. They could be described as creative, if not downright genius.

Can you guess how long AlphaZero spent learning chess from scratch, preparing for the match against Stockfish 8, and developing its genius instincts? Four hours[1]. For centuries, chess was considered one of the crowning glories of human intelligence. AlphaZero went from utter ignorance to creative mastery in four hours, without the help of any human guide.

AlphaZero is not the only imaginative software out there. One of the ways to catch cheaters in chess tournaments today is to monitor the level of originality that players exhibit. If they play an exceptionally creative move, the judges will often suspect that it could not possibly be a human move—it must be a computer move. At least in chess, creativity is already considered to be the trademark of computers rather than humans! So if chess is our canary in the coal mine, we have been duly warned that the canary is dying. What is happening today to human-AI teams in chess might happen down the road to human-AI teams in policing, medicine, banking, and many other fields.

What’s more, AI enjoys uniquely nonhuman abilities, which makes the difference between AI and a human worker one of kind rather than merely of degree. Two particularly important nonhuman abilities that AI possesses are connectivity and updatability.

For example, many drivers are unfamiliar with all the changing traffic regulations on the roads they drive, and they often violate them. In addition, since every driver is a singular entity, when two vehicles approach the same intersection, the drivers sometimes miscommunicate their intentions and collide. Self-driving cars, by contrast, will know all the traffic regulations and never disobey them on purpose, and they could all be connected to one another. When two such vehicles approach the same junction, they won’t really be two separate entities, but part of a single algorithm. The chances that they might miscommunicate and collide will therefore be far smaller.

Similarly, if the World Health Organization identifies a new disease, or if a laboratory produces a new medicine, it can’t immediately update all the human doctors in the world. Yet even if you had billions of AI doctors in the world—each monitoring the health of a single human being—you could still update all of them within a split second, and they could all communicate to one another their assessments of the new disease or medicine. These potential advantages of connectivity and updatability are so huge that at least in some lines of work, it might make sense to replace all humans with computers, even if individually some humans still do a better job than the machines.

This is what is actually happening for algorithms that I am helping to develop for High Frequency Traders, a hobby for me a multimillion key success tool for them.

The same technologies that might make billions of people economically irrelevant might also make them easier to monitor and control.

All of this leads to one very important conclusion: The automation revolution will not consist of a single watershed event, after which the job market will settle into some new equilibrium. Rather, it will be a cascade of ever bigger disruptions. Old jobs will disappear and new jobs will emerge, but the new jobs will also rapidly change and vanish. People will need to retrain and reinvent themselves not just once, but many times.

Just as in the 20th century governments established massive education systems for young people, in the 21st century they will need to establish massive reeducation systems for adults. But will that be enough? Change is always stressful, and the hectic world of the early 21st century has produced a global epidemic of stress. As job volatility increases, will people be able to cope? By 2050, a useless class might emerge, the result not only of a shortage of jobs or a lack of relevant education but also of insufficient mental stamina to continue learning new skills. Let’s travel trough the future years.

III. The Rise of Digital Dictatorships

As many people lose their economic value, they might also come to lose their political power. The same technologies that might make billions of people economically irrelevant might also make them easier to monitor and control.

AI frightens many people because they don’t trust it to remain obedient. Science fiction makes much of the possibility that computers or robots will develop consciousness—and shortly thereafter will try to kill all humans. But there is no particular reason to believe that AI will develop consciousness as it becomes more intelligent. We should instead fear AI because it will probably always obey its human masters, and never rebel. AI is a tool and a weapon unlike any other that human beings have developed; it will almost certainly allow the already powerful to consolidate their power further.

 IN ALL THIS high-tech commercial world there is nothing that looks particularly democratic, (except blockchain).

Artificial Intelligence lends itself to surveillance as well as liberty, to new forms of manipulation and covert control as well as new kinds of participation, to skewed, unjust market outccomes as well as greater productivity.

The consumer Society and the open society are not quite synonymous. Capitalism and democracy have a relationship, but it is something less than a marriage

Consider surveillance. Numerous countries around the world, including several democracies, are busy building unprecedented systems of surveillance. For example, Israel is a leader in the field of surveillance technology, and has created in the occupied West Bank a working prototype for a total-surveillance regime[2]. Already today whenever Palestinians make a phone call, post something on Facebook, or travel from one city to another, they are likely to be monitored by Israeli microphones, cameras, drones, or spy software. Algorithms analyze the gathered data, helping the Israeli security forces pinpoint and neutralize what they consider to be potential threats. The Palestinians may administer some towns and villages in the West Bank, but the Israelis command the sky, the airwaves, and cyberspace. It therefore takes surprisingly few Israeli soldiers to effectively control the roughly 2.5 million Palestinians who live in the West Bank.

In one incident in October 2017, a Palestinian laborer posted to his private Facebook account a picture of himself in his workplace, alongside a bulldozer. Adjacent to the image he wrote, “Good morning!” A Facebook translation algorithm made a small error when transliterating the Arabic letters. Instead of Ysabechhum (which means “Good morning”), the algorithm identified the letters as Ydbachhum (which means “Hurt them”). Suspecting that the man might be a terrorist intending to use a bulldozer to run people over, Israeli security forces swiftly arrested him[3]. They released him after they realized that the algorithm had made a mistake. Even so, the offending Facebook post was taken down—you can never be too careful. What Palestinians are experiencing today in the West Bank may be just a primitive preview of what billions of people will eventually experience all over the planet.

Imagine, for instance, that the current regime in North Korea gained a more advanced version of this sort of technology in the future. North Koreans might be required to wear a biometric bracelet that monitors everything they do and say, as well as their blood pressure and brain activity. Using the growing understanding of the human brain and drawing on the immense powers of machine learning, the North Korean government might eventually be able to gauge what each and every citizen is thinking at each and every moment. If a North Korean looked at a picture of Kim Jong Un and the biometric sensors picked up telltale signs of anger (higher blood pressure, increased activity in the amygdala), that person could be in the gulag the next day.

The conflict between democracy and dictatorship is actually a conflict between two different data-processing systems. AI may swing the advantage toward the latter.

And yet such hard-edged tactics may not prove necessary, at least much of the time. A facade of free choice and free voting may remain in place in some countries, even as the public exerts less and less actual control. To be sure, attempts to manipulate voters’ feelings are not new. But once somebody (whether in San Francisco or Beijing or Moscow) gains the technological ability to manipulate the human heart—reliably, cheaply, and at scale—democratic politics will mutate into an emotional puppet show.

We are unlikely to face a rebellion of sentient machines in the coming decades, but we might have to deal with hordes of bots that know how to press our emotional buttons better than our mother does and that use this uncanny ability, at the behest of a human elite, to try to sell us something—be it a car, a politician, or an entire ideology. The bots might identify our deepest fears, hatreds, and cravings and use them against us. We have already been given a foretaste of this in recent elections and referendums across the world, when hackers learned how to manipulate individual voters by analyzing data about them and exploiting their prejudices. While science-fiction thrillers are drawn to dramatic apocalypses of fire and smoke, in reality we may be facing a banal apocalypse by clicking.

The biggest and most frightening impact of the AI revolution might be on the relative efficiency of democracies and dictatorships. Historically, autocracies have faced crippling handicaps in regard to innovation and economic growth. In the late 20th century, democracies usually outperformed dictatorships, because they were far better at processing information. We tend to think about the conflict between democracy and dictatorship as a conflict between two different ethical systems, but it is actually a conflict between two different data-processing systems. Democracy distributes the power to process information and make decisions among many people and institutions, whereas dictatorship concentrates information and power in one place. Given 20th-century technology, it was inefficient to concentrate too much information and power in one place. Nobody had the ability to process all available information fast enough and make the right decisions. This is one reason the Soviet Union made far worse decisions than the United States, and why the Soviet economy lagged far behind the American economy.


Philosophically, intellectually—in every way—human society is unprepared for the rise of artificial intelligence. – Henry A. Kissinger

AI developers, as inexperienced in politics and philosophy as I am in law, should ask themselves some of the questions I have raised here in order to build answers into their engineering efforts. The U.S. government in particular should consider a presidential commission of eminent thinkers to help develop a national vision. This much is certain: if we do not start this effort soon, before long we shall discover we started too late

However, artificial intelligence may soon swing the pendulum in the opposite direction. AI makes it possible to process enormous amounts of information centrally. In fact, it might make centralized systems far more efficient than diffuse systems, because machine learning works better when the machine has more information to analyze. If you disregard all privacy concerns and concentrate all the information relating to a billion people in one database, you’ll wind up with much better algorithms than if you respect individual privacy and have in your database only partial information on a million people. An authoritarian government that orders all its citizens to have their DNA sequenced and to share their medical data with some central authority would gain an immense advantage in genetics and medical research over societies in which medical data are strictly private. The main handicap of authoritarian regimes in the 20th century—the desire to concentrate all information and power in one place—may become their decisive advantage in the 21st century.

New technologies will continue to emerge, of course, and some of them may encourage the distribution rather than the concentration of information and power. Blockchain technology, and the use of cryptocurrencies enabled by it, is currently touted as a possible counterweight to centralized power. But blockchain technology is still in the embryonic stage, and we don’t yet know whether it will indeed counterbalance the centralizing tendencies of AI. Remember that the Internet, too, was hyped in its early days as a libertarian panacea that would free people from all centralized systems—but is now poised to make centralized authority more powerful than ever.

Even if some societies remain ostensibly democratic, the increasing efficiency of algorithms will still shift more and more authority from individual humans to networked machines. We might willingly give up more and more authority over our lives because we will learn from experience to trust the algorithms more than our own feelings, eventually losing our ability to make many decisions for ourselves. Just think of the way that, within a mere two decades, billions of people have come to entrust Google’s search algorithm with one of the most important tasks of all: finding relevant and trustworthy information. As we rely more on Google for answers, our ability to locate information independently diminishes. Already today, “truth” is defined by the top results of a Google search. This process has likewise affected our physical abilities, such as navigating space. People ask Google not just to find information but also to guide them around. Self-driving cars and AI physicians would represent further erosion: While these innovations would put truckers and human doctors out of work, their larger import lies in the continuing transfer of authority and responsibility to machines.

Humans are used to thinking about life as a drama of decision making. Liberal democracy and free-market capitalism see the individual as an autonomous agent constantly making choices about the world. Works of art—be they Shakespeare plays, Jane Austen novels, or cheesy Hollywood comedies—usually revolve around the hero having to make some crucial decision. To be or not to be? To listen to my wife and kill King Duncan, or listen to my conscience and spare him? To marry Mr. Collins or Mr. Darcy? Christian and Muslim theology similarly focus on the drama of decision making, arguing that everlasting salvation depends on making the right choice.

What will happen to this view of life as we rely on AI to make ever more decisions for us? Even now we trust Netflix to recommend movies and Spotify to pick music we’ll like. But why should AI’s helpfulness stop there?

Every year millions of college students need to decide what to study. This is a very important and difficult decision, made under pressure from parents, friends, and professors who have varying interests and opinions. It is also influenced by students’ own individual fears and fantasies, which are themselves shaped by movies, novels, and advertising campaigns. Complicating matters, a given student does not really know what it takes to succeed in a given profession, and doesn’t necessarily have a realistic sense of his or her own strengths and weaknesses.

It’s not so hard to see how AI could one day make better decisions than we do about careers, and perhaps even about relationships. But once we begin to count on AI to decide what to study, where to work, and whom to date or even marry, human life will cease to be a drama of decision making, and our conception of life will need to change. Democratic elections and free markets might cease to make sense. So might most religions and works of art. Imagine Anna Karenina taking out her smartphone and asking Siri whether she should stay married to Karenin or elope with the dashing Count Vronsky. Or imagine your favorite Shakespeare play with all the crucial decisions made by a Google algorithm. Hamlet and Macbeth would have much more comfortable lives, but what kind of lives would those be? Do we have models for making sense of such lives?


This is why the future of retail, it so important and a core of our new human renaissance, with an eye on the past, but gaining advantage from the modern technologies.

In my opinion the future commercial centre that will have more success will be the ones who put the human enlightenment and his emotions at the centre, therefore like in the old artisans village, the goods will be made on demand or to measure, and cultural events and museum will be at the centre of the stage.

Can parliaments and political parties overcome these challenges and forestall the darker scenarios? At the current moment this does not seem likely. Technological disruption is not even a leading item on the political agenda. During the 2016 U.S. presidential race, the main reference to disruptive technology concerned Hillary Clinton’s email debacle, and despite all the talk about job loss, neither candidate directly addressed the potential impact of automation. Donald Trump warned voters that Mexicans would take their jobs, and that the U.S. should therefore build a wall on its southern border. He never warned voters that algorithms would take their jobs, nor did he suggest building a firewall around California.

So what should we do?

For starters, we need to place a much higher priority on understanding how the human mind works—particularly how our own wisdom and compassion can be cultivated.

If we invest too much in AI and too little in developing the human mind, the very sophisticated artificial intelligence of computers might serve only to empower the natural stupidity of humans, and to nurture our worst (but also, perhaps, most powerful) impulses, among them greed and hatred.

To avoid such an outcome, for every dollar and every minute we invest in improving AI, we would be wise to invest a dollar and a minute in exploring and developing human consciousness.

More practically, and more immediately, if we want to prevent the concentration of all wealth and power in the hands of small elite, we must regulate the ownership of data. In ancient times, land was the most important asset, so politics was a struggle to control land. In the modern era, machines and factories became more important than land, so political struggles focused on controlling these vital means of production. In the 21st century, data will eclipse both land and machinery as the most important asset, so politics will be a struggle to control data’s flow.

Unfortunately, we don’t have much experience in regulating the ownership of data, which is inherently a far more difficult task than regulating land or machines. Data are everywhere and nowhere at the same time, they can move at the speed of light, and you can create as many copies of them as you want. Do the data collected about my DNA, my brain, and my life belong to me, or to the government, or to a corporation, or to the human collective?

The race to accumulate data is already on, and is currently headed by giants such as Google, Amazon and Facebook and, in China, Baidu and Tencent. So far, many of these companies have acted as “attention merchants”—they capture our attention by providing us with free information, services, and entertainment, and then they resell our attention to advertisers. Yet their true business isn’t merely selling ads. Rather, by capturing our attention they manage to accumulate immense amounts of data about us, which are worth more than any advertising revenue. We aren’t their customers—we are their product.

IV. Distributed data Processing blockchain can be the philosopher’s Stone?

Ordinary people will find it very difficult to resist this process. At present, many of us are happy to give away our most valuable asset—our personal data—in exchange for free email services and funny cat videos. But if, later on, ordinary people decide to try to block the flow of data, they are likely to have trouble doing so, especially as they may have come to rely on the network to help them make decisions, and even for their health and physical survival.

Nationalization of data by governments could offer one solution; it would certainly curb the power of big corporations. But history suggests that we are not necessarily better off in the hands of overmighty governments. So we had better call upon our scientists, our philosophers, our lawyers, and even our poets to turn their attention to this big question: How do you regulate the ownership of data?

Currently, humans risk becoming similar to domesticated animals. We have bred docile cows that produce enormous amounts of milk but are otherwise far inferior to their wild ancestors. They are less agile, less curious, and less resourceful. We are now creating tame humans who produce enormous amounts of data and function as efficient chips in a huge data-processing mechanism, but they hardly maximize their human potential. If we are not careful, we will end up with downgraded humans misusing upgraded computers to wreak havoc on themselves and on the world.

If you find these prospects alarming—if you dislike the idea of living in a digital dictatorship or some similarly degraded form of society—then the most important contribution you can make is to find ways to prevent too much data from being concentrated in too few hands, and also find ways to keep distributed data processing more efficient than centralized data processing.

These will not be easy tasks. But achieving them may be the best safeguard of democracy.




The Revolution from What to Who ©

better world

Actually we don’t really know what we are eating, we don’t know what we are dressing, at the end, we do not know Who We Are!

Eco-LabelsComing back from Geneva my mind was overloaded of certification schemes,  whilst I was thinking that the sole certification we will need in the future could be the “I MADE IT, and this is why the blockchain, and let me say 1TrueID can be a real revolution.

Finger scanner icons on black background.You are Your Certifier!

We’ve come too far to give up who we are; now, we have the possibility to allocate a digital identity to everything’s and without the need of  external auditors or advisory or authority. You will tell your story and the story of every product genuinely , being the sole responsible in front of your customers.

We can own, we can share, we can be social or private, the only thing you can’t do in an advanced supply chain blockchain vision is to be fake or misleading, and all of that sounds good 🙂

No needs to declare that Class I and “Extra class” cucumbers are allowed a bend of 10mm per 10cm of length and  that Class II cucumbers can bend twice as much, you will simply let the world see where you grow how you cultivate them and the way you nurture your crop, and why not in real time.


In the Future like it was in the past we will join the love to know the “WHO MADE MY”,  to communicate one to one with him. Like in the past we will have thousands of artisan making the difference, millions of makers communicating in real time with the final consumer, no more products the markets don’t want or do not deserve to buy.

revolution 2

You Love my product, OK I am the one who produced it, yes it is me really me, how I can improve, what you would like me to do for you?

This is only the beginning of the Makers Revolution smaller and bigger.

…coming soon the 1TrueID B2C revolution

And all of that for a sustanaible living, since we do not have planet B for now.


Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

Being 7 years far ahead others


Born Ahead

italian version

Secondo l’Ansa, pare che qualcuno abbia presentato un bottone 4.0 rivoluzionario, ma, questa tecnologia e brevetto è già stato annunciato da BerBrand sette anni fa e da 1trueid poi, anche in conferenza stampa ad Eataly di Milano:

  • 2010mektrax7 BerBrand 1° premio SMAU su tecnologia Rfid inserita in un bottone e nella supply Chain
  • 2016 la conferenza stampa, c/o Eataly (in discussione i vari articoli)
  • 2017 l’evoluzione Blockchain, (in discussione i vari articoli)
  • 2017 selezionati all’interno dell’Accenture Fashion Hub di Piazza Gae Aulenti,
  • 2018 sarà bellissimo vedrete, annunceremo qualcosa di unico al mondo, come nostro stile

Centinaia di migliaia di “bottoni” o meglio tag intelligenti sono già in commercio nel solo sistema moda con tecnologia 1trueid, utilizzata dai migliori brand di alta gamma, sia per anticontraffazione, che per il customer engagement, in fase di sperimentazione per le nuove lavatrici del futuro, ma anche utilizzata in ambiti particolarmente smart come per la gherardicamicia su misura di Alessandro Gherardi.

Curioso anche vedere come il servizio inserisca in fotografia normalissimi bottoni, qualche verifica in più avrebbe di certo aiutato.

Certo, può capitare uno sbaglio, del resto le conferenze stampa le facciamo per questo, il mondo si evolve velocemente, essere informati richiede un’attenzione importante, ma è anche vitale tutelare le società veramente innovative che, grazie alla ricerca e importanti investimenti, creano valore e lavoro.

Born Ahead

English Version

According to Ansa, the leading wire service in Italy, and one of the leaders among world news agencies, it seems that someone presented a revolutionary button 4.0, but, this technology and patent has already been announced by BerBrand 7 years ago and by 1trueid® then even at a press conference at Eataly in Milan:

  • 2010 BerBrand 1st SMAU prize on Rfid technology inserted into a Button and Supply Chain
  • 2016 the press conference, c / o Eataly (discussing the various articles)
  • 2017 evolution Blockchain, (discussing the various articles)
  • 2017 selected within the Fashion Hub Accenture of Piazza Gae Aulenti,
  • 2018 will be beautiful you will see, we will announce something unique in the world, as our style

Hundreds of thousands of “buttons” or better smart secure tags 1trueid® are already on the market just on fashion system, worn by top-of-the-range brands, both for anti-counterfeiting and customer engagement, being tested for IOT washing machines, but also used in particularly smart areas such as Alessandro Gherardi’s custom shirts.

It is also curious to see how the service puts in the picture a normal button; a better verification would certainly help.

Of course, everyone can make a mistake, this is also why we make press conferences, the world evolves quickly, being informed requires important attention, and it is vital to protect truly innovative companies that, thanks to research and important investments, create Value and work.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

APPLE ‘’some kind of Fruit Company”

apple be

Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders.

In the 1994 Oscar-winning movie Forrest Gump, there’s a short scene in which Tom Hanks’ character opens a letter of thanks from Apple after his former military colleague and business partner Lieutenant Dan invested some of the profits from the Bubba Gump Shrimp Company in “some kind of Fruit Company.”

If Gump was real and if he was still clinging on to his investment today, he could have a staggering 12 million shares in the Cupertino Company, worth around $7 billion.

One year ago I successfully introduced  the 1TRUEID company to the Italian press in Milan in a place that resembles one of the mantra of the venture, communicate the real excellence and ‘’made in’’ therefore  EATALY, with the aim to become the one and only Social Book of Things, and, confidently become the one and only competitor to the Facebook Empire.

Some reason to be positive that we can win the challenge:

  • We’ve created a 360 degree environment, like ipod at the era of the mp3 we have fashioned a device that is considered ‘’best of breed’’ from major hardware corporations that now collaborate with us in the further upgrades
  • We’ve created a platform like itunes at that time or facebook now where to share the object that you own and that we certify being of your property
  • We’ve secured and patented the idea, the hardware and the fact that it’s social, not for arrogance but to avoid to so many people to waste energies on the Internet of Things signifying them to invest their energies in deploy 1Trueid solutions; undeniably who would ever want hundreds of app on his Smartphone instead of one?

By the way, day by day Facebook is even more seen like a grey empire whilst on the contrary every user of the 1TRUEID platform benefits of an ultra secure and protected privacy.

Just curios? Sign in! Are you a developer or a maker? Order a starter kit at less than 30 us dollars. 


Early Stage investors? You’re now advised!

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 


In the amazing surroundings of The Pagliere building , a complex of great architectural importance, of a unique type in the Florence building landscape  I will be honored to introduce The Book of Things©, 1trueid.

We are in what I call a new ‘’mp3’’ era, the Internet of Things era, and whilst others are focusing mainly on custom made applications, I have contributed to create the secure platform designed to become the future standard of reference.

Together with the platform we have developed a complete environment, thanks also to astounding partners; an ecosystem made of readers, devices, tag, antenna’s, Big Data analysis, payment tools, gaming engagement and more, much more,

1trueid in non financial marketsThis is what makes the difference as it was for ITunes in January 9, 2001.

My personal journey in the blockchain and IOT technology started in ’98 thanks to an intuition, and was confirmed after the success of Facebook, the world is changing from central, to dots connection to a complete interconnected world.

Dozens or even hundreds of start up and start upper now understand the change, but none had our intuition, to build a standard, this is why our motto is:

‘’We build roads, not trucks©”

As it was for Malcom McLean who patented the containers, 1trueid is a patent applied for application, but in the same way of Malcom, the patent purpose is to accelerate our standard dissemination, in fact we are focused on partnership, especially with System Integrators, and my personal motto is:

‘’Collaboration is the new competition©”

1trueid ise1trueid is open to everyone since the entry level is accessible for one of the Forbes 100 Corporate as well for the producer of only 100 exceptional bottles of wine or special oil, or custom made items, or even for the end user to protect his luxury items or to manage his home domotic.

How I come to this? After the intuition comes the realization, and I started my personal journey and scouting with the one trillion club, meaning meeting Corporate with a sum of turnover over the one trillion US dollars, and meeting key leaders and visionaries.


He has highlighted our tag specially designed for the garment industry.

One of the recent Visionary has been Mark Harrop, the founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.

diamondI will also reveal an amazing Social 1trueid Project, be among the very first to know about.

So there are a lot of things happenings and do not miss the opportunity to be among the actors and not the spectators; never forget that Forrest Gump’s Investment in Apple would be worth $7 Billion Today, that’s why I’m a Business Angel and I decided to be one of the 1Trueid founders. This will be one of my next post, stay tuned…

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion. 

Collaboration is the New Competition©

collaboration BE.png

New forms of corporate collaboration can drive sustainability, and create better products and services.

Leaders and organizations are acknowledging that even their best individual efforts can’t stack up against today’s complex and interconnected problems. They are putting aside self-interests and collaborating to build a new civic infrastructure to advance their shared objectives. Someone’s call it “joint impact” and it’s a growing trend in the most developed countries, and Italy again risk to lose the ‘’Big Picture’’ of competition, after having failed to gain from the opportunity of the €uro.

Businesses banding together to learn from each other is nothing new: think of medieval guilds or chambers of commerce. More recently, diverse group of leaders — private, public, philanthropic, and nonprofit — fed up with the dysfunction around them, come together to challenge conventional wisdom and fix problems long written off as unsolvable, such as poverty, unemployment, and a failing education system.

Overcoming a known dispute between the romantic-idealistic philosophy of Rousseau, which imputes to the human being propensities to only noble ideals, and the vision of the human subject to the homini lupus predilection of Plato and Hobbes, concretely we lack the formal authority to solve the problem, missing an obvious ‘plug and play’ solution.

Just think to art and history in Italy, our gold mines owning more than 60% of the world heritage but deficient of a connection among different museum, sites, location, communication, event, and so on…

While collaboration is certainly not a foreign concept, what we’re seeing around the country is the coming together of non-traditional partners, and a willingness to embrace new ways of working together. And, this movement is yielding promising results.

As the CEO of a niche company who’s made teamwork one of his success key, I’d like to offer five Tips for driving large-scale social change through collaboration. This it’s an extract of one of my recent seminar:

  1. Define your Goal: avoid messy and time consuming partnership, clarify your respective target since the very beginning, the mantra should be who makes what and why it’s convenient, so we’re here to do that because we cannot do it alone when not achieving very poor results. We don’t need necessary an outdated win-win project, try to considering on the contrary how powerful it can be a “make it real” philosophy.
  2. Rise above provincialism: Even the most well intended collaboration is often crippled by closed-mindedness. Trust your leadership, leaders often have a “balcony view” of the core issue, understanding the needs of the field and the inherent limitations of their own organization’s approach. When the collaboration involves many actors, don’t send lower-level staff that may be unable to transcend politics and self-interest.
  3. Keep a track on your progress: to guarantee a continuum, partners should monitor constantly the data and highlight where they are having the greatest impact and where they may need to focus more energy. This permit to avoid conflict and to maximize the results.
  4. Communicate: without sharing what you learn — both the results and the methods for achieving them you’re frustrating the entire project, feed your stakeholders and the community involved.
  5. Regroup with the base: involve and discuss all the levels of the organization when crucial task are going to be achieved, especially when volunteers. This will feel them a part of the project and not simple workers.

Companies such as Microsoft, BG Group, Shell and Nestlé have integrated partnership training into their executive development programmes.

In some cases, companies are collaborating with competitors as well as NGOs and public sector bodies, to address specific problems. Refrigerants Naturally, for example, brings together Coca-Cola, Pepsico as well as Red Bull and Unilever in an alliance with Greenpeace and Unep to develop more sustainable refrigeration technologies, this i.e. it has been our case with the Detox Fashion Campaign.

Competition will stimulate innovation in sustainable products, services and business models. However, as Unilever’s Paul Polman has observed: “In areas where big breakthroughs are needed, we must step up joint working with others.”Therefore when you’re not a nerd developing am application in your garage, the axiom that “without collaboration there’s no innovation” is meaningful.

We are bombarded daily with evidence of our nation’s inability to solve mounting problems like failing education systems and growing inequality. The rapid growth of “joint impact” and the building of new civic infrastructures around the country are the most promising action that can be done to improve our quality of life and innovation level.

Images in this post are considered to be in the public domain since found on the web and media therefore supposed to be copyright-free images – it’s not intended from the author of the post to violate any copyright right infringement laws, or to offend anyone; in the case you advise a violation, would you advise me and I’ll promptly remove them. The post it’s also an expression of my personal opinion, and do not intend as well to have any commercial purpose.

Dinameeting 2010 – Evento di lancio: I protagonisti dell’innovazione

28 giugno 2011

Nell’ambito del progetto DINAMEETING 2010, giovedì 30 giugno 2011 si terrà l’evento I protagonisti dell’innovazione.

Giovedì 30 giugno 2011 dalle ore 9.30 alle ore 13.00
Auditorium Giorgio Gaber
Grattacielo Pirelli
Piazza Duca D’Aosta, 3 – Milano

L’evento è finalizzato ad illustrare le attività previste nella fase operativa del progetto.

Sarà anche l’occasione per presentare brevemente le imprese Champion e le Piccole Imprese Crescono, alle quali l’Assessore Maullu consegnerà un attestato di riconoscimento per l’eccellenza conseguita.

Dinameeting 2011 BerBrand selected as Champion Co.


DINAMEETING 2010 belief that innovate it means to grow.

The goal is to drive the small medium companies in Lombardia, (one of the richest region of Italy),  to perceive technology as a necessary investment for business development and not merely as a cost to be incurred.
ICT in fact lead not only to a better control of the costs, but also to develop the potential of every business.
To do so, information technology must be designed and drawn on the real needs of micro and small enterprises, allowing the entrepreneur to their resources and easy access to these tools, especially in monetary terms.

BerBrand has been selected as a champion company, so, BerBrand will rally round a few selected micro and small companies implement  their innovation process.

DINAMEETING 2010 nasce dalla convinzione che innovare voglia dire crescere.

L’obiettivo che si pone il progetto è quello di portare le imprese lombarde a percepire la tecnologia come un investimento necessario per lo sviluppo aziendale e non solo come un costo da sostenere. 

Le ICT infatti portano non solo ad un migliore controllo dei costi, ma anche allo sviluppo delle potenzialità di ogni attività imprenditoriale.

Per fare ciò, le tecnologie informatiche devono essere concepite e disegnate sulle reali necessità delle micro e piccole imprese, permettendo all’imprenditore e alle proprie risorse di accedere con facilità a questi strumenti, anche e soprattutto a livello economico.

DINAMEETING 2010 sarà il mezzo attraverso il quale gli imprenditori potranno accedere alle potenzialità offerte dalla tecnologia, mettendo a disposizione delle imprese esperti professionisti che le accompagneranno verso il cambiamento e che redigeranno un piano di intervento sulle loro esigenze, utilizzando un linguaggio semplice e diretto.

BerBrand è stata selezionata come impresa champion   per guidare le micro e piccole imprese selezionate nell’implementazione dell’innovazione tecnologica.